The three richest MAFS UK 2025 grooms who are secretly living fancy lives off-screen

It turns out three of the richest MAFS UK 2025 grooms are living pretty nice lives outside of the experiment. We heard over and over again how Keye had a swanky London life, but that really was just the tip of the iceberg.

During the show, Keye made some choice comments during homestays about how his life was so much more fancy than Davide’s. He also dropped that he has a “six figure salary” so doesn’t need to worry about getting famous from the show. But, in the grand scheme of things, other grooms outshine his boujieness. Here are the three richest grooms from the MAFS UK 2025 experiment.

3. Keye

via E4

On the show, Keye spoke of his fancy life in London, and enjoying diamonds and Gail’s. He’s lived in two very posh areas of London, and currently lives in a swanky SW postcode.

Keye works in a high-pressure job in the city, as a marketing manager. It would appear he left his job not long after MAFS filming, as his last role (presumably the six figure salary comment one) was in lifestyle marketing at a company called The Crown Estate. The company is in land and estate ownership. Prior to that, Keye has had some other roles in marketing for property and real estate companies.

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The average marketing manager salary in London is actually £48k, according to Glassdoor. When you move up in experience, the website predicts you could be earning around the £80k mark. According to Indeed, top jobs at The Crown Estate – where Keye used to work – are around £72k. Keye does also have a side hustle as a writer, so he may be earning more money from that.

2. Steven

via E4

Sorry guys, but villain Steven is living a very nice life and has a pretty impressive career. He’s an investment banking manager, with an average salary of £95k.

Since the show has ended, he’s posted about going back to his corporate job, checking into Canary Wharf on Instagram. He’s a finance bro, through and through.

1. Ashley

via E4

Ashley is raking it in, working as an operations director. He works for a marine construction company, has travelled the world and worked across the globe. His estimated salary is £115k. This makes him the highest earner of the MAFS UK 2025 cast.

Ashley has been at his current company for nearly 10 years, so has worked his way up. He works for GME (Global Maritime Engineering) Services, and has held his current role for nearly seven years. Before he was operations director, he was operations manager and a site project manager, for the further three years. Prior to this he worked as an engineer for a different company. A variety of impressive jobs!

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