The eye-watering amount of money Taylor Swift makes for NFL proves she shouldn’t be booed

So, Taylor Swift was booed when the screens cut to her at the Super Bowl last night. Literally everyone, everywhere has a different opinion on it – including Donald Trump and Serena Williams. But all these football fanatics can’t have thought through their hatred of her. Economic experts reckon Taylor Swift has made a truly eye-watering amount of value to the NFL. She’s caused quite the gold rush. Chiefs fans should really be cheering her for making their club so much cash.

How exactly does Taylor Swift make money for the NFL?

Basically, Taylor Swift has helped the NFL’s brand expand to new audiences. Aka, since Taylor started publicly dating some footballer dude, people beyond sad middle-aged American men have started giving a sh*t about American football. The NFL’s TikTok gained 50 per cent more female followers in 2024, according to MarketWatch.

Some football fans complain when the cameras cut to Taylor Swift, but there’s a whole new audience of people only tuning in just in case they catch a glimpse of their lord and saviour Miss Swift. And these people are buying tickets and merch. Sales of her boyfriend’s football jersey increased by 400 per cent after her first appearance at a game. According to The Economic Times, Gen Z Americans are now spending 39 per cent more on NFL merch.

Plus, Taylor has been dragging along loads of her famous friends like Blake Lively and Ice Spice to games, which makes American football actually seem cool to people who don’t live in the USA and don’t otherwise care.

Taylor sat next to Ice Spice at the 2025 Super Bowl (Screenshot via NFL’s TikTok)

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Every time Taylor Swift rocks up to a football game, journalists bash out a thousand articles along the lines of “Global icon Taylor Alison Swift stuns in a very vanilla yet somehow bridal outfit as she shows sweet display of support to new handsome beau, that footballer dude”. That’s all free publicity for the NFL.

Taylor Swift has raked in so much cash for the NFL

According to MarketWatch, Taylor Swift added $366,753,290 (£296,070,822) in total equivalent brand value to the NFL between 24th September 2023 (the first time Taylor showed up to a game) to 28th January 2024 (the date of the AFC Championship).

@nfl

gameday ready with #taylorswift 💫 #nfl #nflplayoffs #kansascitychiefs

♬ We Should Stick Together – elijah woods

She added another $634,304,163 (£512,048,379) in brand value between that game and the most recent AFC Championship on 26th January 2025.

So, that’s a grand total of just over a billion dollars so far – $1,001,057,453 (£808,073,597) to be exact.

Taylor Swift has also made a whopping amount of money for loads of American football stadiums. The US Eras Tour shows mostly took place at their arenas. Taylor legit sold out the Caesars Superdome – where the 2024 Super Bowl occurred – three times in October.

So why are so many football fans booing Taylor Swift when she makes the NFL so much money?

Taylor Swift laughed off being booed at the Super Bowl 😅 pic.twitter.com/Zdc5fHKc0A

— SportsCenter (@SportsCenter) February 10, 2025

Erm, general misogyny, maybe? Taylor previously clapped back at all the people who boo her when she comes onto the screens at football games.

In December 2023, as she told Time: “I’m just there to support Travis. I have no awareness of if I’m being shown too much and pissing off a few dads, Brads, and Chads.”

Haters gonna hate, and players gonna play, but she’ll just have to shake it off x

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Feature image credit: Jon Robichaud/UPI/Shutterstock