From Matt Rife to Mr Beast: The content creators making the most bank in 2023, ranked

TikTok stars made a lot of money in 2023, but have you ever thought about their revenue ranked? Well, stick around, and the answers will be provided to thank data from The Wealth of Geeks. Here is the income of TikTok stars and other content creators in 2023, ranked.

16. Bailey Sarian – $13 million

View this post on Instagram

A post shared by Bailey Sarian 🥀 (@baileysarian)

Bailey went from makeup guru before pivoting to her get-ready YouTube videos into retellings of true crime cases, and financially, it seems to have paid off!

15. Zach King – $13 million

View this post on Instagram

A post shared by Zach King (@zachking)

This magician has proved that online tricks and treats can be mean a healthy injection into your net worth.

15. Huda Kattan – $13 million

View this post on Instagram

A post shared by HUDA BEAUTY (@hudabeauty)

If you ever bought a Huda Beauty eyeshadow palette, you’ve helped foster this woman’s career. Her viral eyebrow technique was spread online, marking the birth of a cosmetic empire.

14. Amouranth – $15 million

View this post on Instagram

A post shared by Amouranth (@amouranth_siragusa)

 Kaitlyn Siragusa has turned being the queen of ASMR into bank.

13. Khabane ‘Khaby’ Lame – $16.5 million

This hilarious man grew his following, and therefore his bank balance, with his satire poking fun at life hacks on TikTok.

12. Brent Rivera – $17 million

View this post on Instagram

A post shared by Brent Rivera (@brentrivera)

Brent has earned millions by posting his unique brand of lifestyle content across all the main platforms like TikTok, YouTube and Instagram.

11. Alexandra Cooper – $20 million

View this post on Instagram

A post shared by Father Cooper (@alexandracooper)

Alexandra has spun her Call Her Daddy podcast into one of the most exciting media projects of the current decade with interviewees like Gwyneth Paltrow, Jane Fonda and many more.

11. Emma Chamberlain – $20 million

View this post on Instagram

A post shared by emma chamberlain (@emmachamberlain)

The YouTuber-turned-high fashion girlie has managed to turn her Gen Z online following into a coffee company, a podcast and hosting at Anna Wintour’s Met Gala.

10. Logan Paul – $21 million

View this post on Instagram

A post shared by Logan Paul (@loganpaul)

The brother of Jake followed in his footsteps by breaking out on Vine before parlaying it into becoming one of the most recognisable online personalities.

9. Charli D’Amelio – $23 million

View this post on Instagram

A post shared by charli (@charlidamelio)

One of the breakout stars of the COVID-19 TikTok craze managed to turn her whole family, which includes sister Dixie, into superstar content creators.

8. KSI – $24 million

View this post on Instagram

A post shared by KSI (@ksi)

The online persona of Olajide Olatunji first gained traction with his FIFA react videos but has gone to get mainstream media success through his Sideman ventures and boxing.

7. Matt Rife – $25 million

View this post on Instagram

A post shared by Matt Rife (@mattrife)

The stand-up comic has expressed his fear that his comedy career is down to his good looks but bad jokes that excuse domestic abuse or not; he’s earned millions.

6. Sean McLoughlin – $27 million 

View this post on Instagram

A post shared by Jacksepticeye (@jacksepticeye)

The real-life alias of the content creator Jacksepticeye has earned this money via Twitch and his clothing brand Cloak, which he launched with Markiplier.

5. Mark Edward Fischbach – $30 million

View this post on Instagram

A post shared by Markiplier (@markiplier)

The gaming influencer who posts under the name Markiplier has turned posting content to his 74.6 million followers and his clothing brand Cloak into millionaire status alongside Sean McLoughlin.

4. Elliot Tebele – $30 million

View this post on Instagram

A post shared by Architectural Digest (@archdigest)

After building the FJerry empire, he extended his meme universe into millions and millions of dollars.

3. Jake Paul – $34 million

View this post on Instagram

A post shared by Jake Paul (@jakepaul)

Along with his brother, Jake has taken his Vine following into boxing, comedy skits and loads of money.

2. Ryan’s World – $35 million

View this post on Instagram

A post shared by Ryan’s World (@ryansworld)

This kid has done the thing that every kid wants to do: make millions of dollars by opening things to a huge online audience. This slot is a shared one with two other content creators.

2. Preston Arsement – $35 million

View this post on Instagram

A post shared by Preston (@prestonplayz)

In the middle of the three-way tie, there is Preston. He has turned video games into a nice little nest egg for him via his PrestonPlayz empire, which began on YouTube. It has since grown into other avenues and even a graphic novel.

2. Rhett and Link – $35 million

View this post on Instagram

A post shared by Rhett McLaughlin | MUSIC: James and the Shame (@rhettmc)

Topping off the three-way tie, This comedy duo have managed to turn a serious profit with their empire built on sketches, podcasts and shows.

1. Mr Beast – $82 million

View this post on Instagram

A post shared by MrBeast (@mrbeast)

The online alter-ego of Jimmy Donaldson made his way to the top of this list by gaining 88 million followers on YouTube, which he treats to his weird array of pranks and challenges.

Related stories recommended by this writer:∙

∙ From Bridgit Mendler to Hilary Duff: All the ex Disney Channel stars who are now parents

∙ Ranked: The eye-watering net worths of the main cast of High School Musical

∙ All chief neop baby Dakota Johnson’s tone-deaf interviews, ranked

Photo credit Mr Beast/Instagram,   Rommel Demano/BFA.com/Shutterstock and Alexandra Cooper/Instagram