She was mega-rich before Members Only: Palm Beach, so let’s meet billionaire Coco Verses
She's the Paris Hilton of Palm Beach, apparently
On Members Only: Palm Beach, some women bring drama, some bring ambition, and then there’s Coco Verses, who brings gravity.
She’s not positioned as a full-time cast member, but her presence looms large in season one, with other cast members referencing her as a Palm Beach power player you simply don’t ignore.
Coco is the friend everyone name-drops, the invite everyone wants, and the woman Maria famously dubbed the Paris Hilton of Palm Beach. Translation? She’s rich-rich, socially untouchable, and already famous before Netflix even showed up.
But Coco’s story isn’t just about inherited wealth. It’s about influence, access, and knowing exactly how to work both.
Coco comes from a family of billionaires
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On the show, Coco is introduced as coming from serious money, with cast chatter explicitly linking her family to Conair, yes, that Conair, the iconic beauty brand empire.
The implication is clear. Coco comes from a billionaire business dynasty, one rooted in beauty, branding, and generational success. Conair’s late founder, Leandro Rizzuto, has an estimated net worth of $3.5 billion per Forbes.
While Coco herself keeps her Rizzuto family background relatively discreet online, her Instagram quietly backs up the idea that she operates at a level most people never touch.
We’re talking intimate holiday gatherings with Kathy Hilton, personal invitations that reference “your family” and “the next generation,” and access that feels inherited rather than newly acquired. It’s very old-wealth-coded Palm Beach. Polished, private, and never trying too hard to explain itself.
On Members Only, Maria doesn’t just admire Coco. She orbits her.
The Paris Hilton comparison isn’t about partying. It’s about legacy, visibility, and being born into a world where influence is second nature.
Coco also worked closely with Maria on events during Season 1, reinforcing that she’s not just a socialite who attends fundraisers. She helps shape them.
She’s now a famous influencer
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If Coco was born into elite circles, she’s clearly mastered how to translate that world into modern influence.
On Instagram, under the handle @cocoverses, she positions herself as more than just a glamorous Palm Beach fixture.
Her bio lists her as the founder of Verses Diamonds and a director at multiple philanthropic organisations, including arts conservancy and animal rescue causes. It’s luxury with purpose. Very 2025-coded!
Her feed is a masterclass in soft power.
One scroll shows her hosting or attending black-tie charity events, posing at couture-heavy holiday soirées, and effortlessly mixing philanthropy with fashion.
She’s pictured alongside reality royalty, yes, that includes Real Housewives icons, high-profile socialites, and even documented visits inside the Oval Office. The kind of access that doesn’t come from clout-chasing, but from being deeply embedded in influential circles.
Coco also balances her polished public image with personal moments, including romantic posts and behind-the-scenes glimpses into her life, which only strengthens her influencer appeal.
She doesn’t overshare. She curates. And that restraint is exactly why her following keeps growing.
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