Bloodwork to cold plunges: Inside Sparkle Megan’s mysterious new business that screams wealth
It's been two years in the making
Sparkle Megan is launching a mysterious new business called Veyda that screams luxury, and it’s going live while she appears on Love Is Blind season nine, obviously. She actually first came up with the company idea back in 2023, but saved it for her newfound fame.
Basically, the business claims to be “intelligent wellness” and offers retreats, which includes pre-retreat bloodwork, cold plunges, saunas, luxury villa stays up to five nights, daily massages, fitness and yoga sessions, and locally-sourced organic meals and snacks.
This year, Veyda is projected to spend $205.2K on technology, and aims to help people with lifestyle planning, nutritional guidance, personalised fitness, early health detection tests, and health coaching. And of course, it looks as glamorous as Sparkle Megan is.
The brand already has over 10K followers and is set to launch on October 20. Megan officially became its founder in August 2023, before also being given the role of investor and advisor the following May. And it looks like it was supposed to launch back in 2024.
It’s not the first time Megan has been at the forefront of a business. For seven years, Megan was the director of communications for Felix Energy, and led its $2.5 billion sale to WPX Energy, before later making her way into the nutrition and health industry.
She actually founded a company called Virage Wellness for two years, which her friend Jayce Simpson was a co-president for. It lasted over two years, but they decided to launch a new business along the same lines, with him now acting as co-founder and president.
Megan writes on the Veyda website: “Through my personal journey, I’ve experienced the profound impact that a demanding career can have on one’s physical and mental health. I founded Veyda because I realised firsthand that it doesn’t have to be this way.”
She added: “I want to empower others to proactively take control of their well-being through a high-touch, personalised approach.” Each customer will be given the chance to select a membership tier, which could range from biological age testing to wireless earbuds.
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