Kris Jenner is absolutely livid over ‘leaked’ MAC campaign pics, but what really happened?
'This is a case for the FBI'
The devil works hard, but Kris Jenner? Even harder. Which is exactly why the internet has been in meltdown mode after “leaked” pictures of the momager’s MAC Cosmetics campaign started swirling around online.
Yes, you read that right, Kris, in full glam mode, striking cheeky poses in a new MAC collab. While people rushed to stan, naturally, it looked like everyone’s favourite momager wasn’t exactly thrilled about the way these snaps hit the public eye. So, what actually went down? Let’s break it all the way down…
Kris Jenner’s MAC campaign almost breaks the internet
It all started when a couple of glam shots featuring Kris looking like the ultimate contour queen mysteriously popped up on Instagram. The black and white images, showcasing bold lashes, a perfectly matte lip, and Jenner-approved smoky eyes, were quickly tagged as part of a ‘secret’ MAC campaign that hadn’t been officially announced yet. The giveaway that the pics weren’t meant to be seen by any of us just yet? Text overlaying Kris’ face that read: “For internal use only.”
Cue mass hysteria. Folks were divided, some were screaming “take my money now!” while others couldn’t believe the world’s most famous momager had allegedly beaten her daughters to the punch on such a huge collab. After all, Kylie Jenner has her own billion-dollar beauty empire, Kim Kardashian has dabbled with KKW Beauty and SKKN, and Khloé Kardashian… well, she’s usually just hyping up the others.
But Kris being Kris, she’s never been one to let her kids outshine her for too long. Which is why the idea of her landing her own MAC campaign seemed not only believable, but inevitable.
Wait, Kris’ pics were leaked?!
MAC just posted this pic of Kris Jenner. It says internal use only though lol pic.twitter.com/2geemrfCdJ
— 🇹🇹 🇹🇹🇹🇹 (@CJG_TT) September 16, 2025
Now here’s where things get juicy. The Kardashians matriarch was not doing her usual champagne toast when she saw those pictures circulating. Instead, she was reportedly fuming that the campaign was spoiled before the official big reveal.
She wrote in the post’s comments: “Check your dms right now. Who leaked this??” Kris also featured in a clip shared by MAC, which is captioned: “This is a case for the FBI.” Kris is heard saying: “What do you mean ‘the photo got leaked’? You can’t do one thing right? Get the attorney on the phone.”
Because let’s be real, when it comes to Kris, timing is everything. She’s the queen of orchestrating drama, dropping trailers, and maximising every ounce of attention. So to have carefully curated shots floating around without her stamp of approval? In her world, that’s basically unheard of.
While it looked like Kris went into full momager crisis mode – we imagined her firing off texts and phone calls like the future of The Kardashians depended on it – it turns out she was in on the whole thing.
Kris actually was in on staging the whole “leak” just to test the waters and drum up hype. We should’ve guessed, considering the amount of pranks we’ve seen over the years on Keeping Up With the Kardashians and The Kardashians. A few “accidentally leaked” photos? Please, this is Momma Kris we’re talking about.
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