Essity is advertising grad jobs on toilet rolls at the University of Nottingham

Essity, a leading hygiene and health employer has launched a new way of reaching possible recruits by printing its ads on toilet paper.

It features job descriptions accompanied with QR codes to apply, and has been placed in the university’s toilets, in the hopes to hire some graduates from the reputable engineering school.

Gareth Lucy, the spokesman for the company that makes Cushelle and Velvet toilet rolls, said: “We want to create a pipeline of talented individuals who have the potential to become the future leaders of our company. As we specialise in the production of toilet paper in the UK, it felt like the obvious way of getting our message out there”.

According to the Lancaster Guardian, the recruiters also surveyed thousands of university students and found 31 per cent think the prospect of looking for a job overwhelming, and another 21 per cent have no idea where to start when finishing their studies.

They also discovered that 31 per cent of students worry about high competition and think they don’t stand a chance of being recruited, and 27 per cent are concerned they are going to have to take a job that they don’t want.

Despite being anxious about the future, 96 per cent of students have some idea what they want to do, with 55 per cent choosing something relevant to the subject they are currently studying.

Three quarters of students have has some kind of guidance on careers, whether that is from their university, lecturers or online career guidance websites and social media. Of those interested wanting to find a job, people are scouring LinkedIn (48 per cent) and job sites (44 per cent) for openings.

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Students polled via OnePoll, shared 45 per cent are looking for a good work life balance, 39 per cent are keen for a decent work environment and 38 per cent want to sure there is room for growth within the business.

It was also discovered 33 per cent of people surveyed want to know more about the field of hygiene and health, with 32 per cent of students already studying within it. 27 per cent take a degree related to engineering and manufacturing and another 36 per cent see this as a potential option for the future.

Gareth Lucy added: “Our study tells us what young adults are looking for from a company which helps us ensure we offer what’s important. Our goal is to not only attract the best people but to then be a great place to work that they feel proud of”.