From Matt Rife to Mr Beast: The content creators making the most bank in 2023, ranked
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TikTok stars made a lot of money in 2023, but have you ever thought about their revenue ranked? Well, stick around, and the answers will be provided to thank data from The Wealth of Geeks. Here is the income of TikTok stars and other content creators in 2023, ranked.
16. Bailey Sarian – $13 million
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Bailey went from makeup guru before pivoting to her get-ready YouTube videos into retellings of true crime cases, and financially, it seems to have paid off!
15. Zach King – $13 million
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This magician has proved that online tricks and treats can be mean a healthy injection into your net worth.
15. Huda Kattan – $13 million
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If you ever bought a Huda Beauty eyeshadow palette, you’ve helped foster this woman’s career. Her viral eyebrow technique was spread online, marking the birth of a cosmetic empire.
14. Amouranth – $15 million
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Kaitlyn Siragusa has turned being the queen of ASMR into bank.
13. Khabane ‘Khaby’ Lame – $16.5 million
Good job, mate! #learnfromkhaby #comic #comedy pic.twitter.com/yOnX5LQMDI
— Khaby lame (@KhabyLame) October 9, 2023
This hilarious man grew his following, and therefore his bank balance, with his satire poking fun at life hacks on TikTok.
12. Brent Rivera – $17 million
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Brent has earned millions by posting his unique brand of lifestyle content across all the main platforms like TikTok, YouTube and Instagram.
11. Alexandra Cooper – $20 million
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Alexandra has spun her Call Her Daddy podcast into one of the most exciting media projects of the current decade with interviewees like Gwyneth Paltrow, Jane Fonda and many more.
11. Emma Chamberlain – $20 million
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The YouTuber-turned-high fashion girlie has managed to turn her Gen Z online following into a coffee company, a podcast and hosting at Anna Wintour’s Met Gala.
10. Logan Paul – $21 million
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The brother of Jake followed in his footsteps by breaking out on Vine before parlaying it into becoming one of the most recognisable online personalities.
9. Charli D’Amelio – $23 million
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One of the breakout stars of the COVID-19 TikTok craze managed to turn her whole family, which includes sister Dixie, into superstar content creators.
8. KSI – $24 million
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The online persona of Olajide Olatunji first gained traction with his FIFA react videos but has gone to get mainstream media success through his Sideman ventures and boxing.
7. Matt Rife – $25 million
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The stand-up comic has expressed his fear that his comedy career is down to his good looks but bad jokes that excuse domestic abuse or not; he’s earned millions.
6. Sean McLoughlin – $27 million
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The real-life alias of the content creator Jacksepticeye has earned this money via Twitch and his clothing brand Cloak, which he launched with Markiplier.
5. Mark Edward Fischbach – $30 million
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The gaming influencer who posts under the name Markiplier has turned posting content to his 74.6 million followers and his clothing brand Cloak into millionaire status alongside Sean McLoughlin.
4. Elliot Tebele – $30 million
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After building the FJerry empire, he extended his meme universe into millions and millions of dollars.
3. Jake Paul – $34 million
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Along with his brother, Jake has taken his Vine following into boxing, comedy skits and loads of money.
2. Ryan’s World – $35 million
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This kid has done the thing that every kid wants to do: make millions of dollars by opening things to a huge online audience. This slot is a shared one with two other content creators.
2. Preston Arsement – $35 million
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In the middle of the three-way tie, there is Preston. He has turned video games into a nice little nest egg for him via his PrestonPlayz empire, which began on YouTube. It has since grown into other avenues and even a graphic novel.
2. Rhett and Link – $35 million
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Topping off the three-way tie, This comedy duo have managed to turn a serious profit with their empire built on sketches, podcasts and shows.
1. Mr Beast – $82 million
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The online alter-ego of Jimmy Donaldson made his way to the top of this list by gaining 88 million followers on YouTube, which he treats to his weird array of pranks and challenges.
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Photo credit Mr Beast/Instagram, Rommel Demano/BFA.com/Shutterstock and Alexandra Cooper/Instagram
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