Wait, Meghan Markle wants to ‘join forces’ with billionaire Kim Kardashian to save her brand?!
Apparently, she's been 'eye-ing up the SKIMS empire'
Meghan Markle, yes, that Meghan, the Duchess of Sussex… is reportedly exploring a rather unexpected lifeline this summer. Apparently, she’s planning on teaming up with none other than Kim Kardashian. Meghan’s lifestyle brand, As Ever, launched this year, but reportedly hasn’t quite been lighting up the shelves. Now, insiders say she’s eyeing a savvy collaboration with Kim’s wildly successful SKIMS empire to turn things around.
Meghan’s ‘plan’ to team up with Kim
Behind the scenes, Meghan has been quietly strengthening her ties with the Kardashian circle, most notably through Kris Jenner, the mastermind behind the family’s success. Meghan even sent Kris a homemade jar of jam last year, a thoughtful gesture that potentially hinted at her hopes of building a stronger connection, per Radar Online.
The idea? You ask. Well, apparently, according to Radar’s sources, Meghan’s up for a collaboration between As Ever and SKIMS that could fuse wellness-driven lifestyle vision with Kim’s powerhouse brand. Meghan reportedly believes their combined influence could create a marketing storm and turn her brand into a household name. Wellness products, clean beauty, or even stylish basics with a royal twist, she sees endless potential if Kim is willing to join forces.
Why the Kardashians aren’t saying yes (yet)
Here’s the thing: the Kardashians don’t just hand out partnerships, no matter how famous the potential collaborator is. Kris is laser-focused on protecting her daughters’ brands, and the first rumoured rule of Kardashian business is simple, it has to benefit them more than anyone else.
Right now, Kim doesn’t exactly need Meghan. SKIMS is already a fashion juggernaut, raking in an estimated $193 million in 2024 alone, with its latest release, the Seamless Sculpt Face Wrap, selling out in hours. When your business is thriving like that, you can afford to be choosy!
That’s why Meghan still has work to do. While she’s confident the partnership could spark sales and buzz, Kris and Kim will want proof that As Ever adds real value, not just royal headlines. Until Meghan can show her brand brings more than ambition, the Kardashians are likely to stay cautious. But, we’ll still watch this space!
Reality Shrine reached out to Kim Kardashian and Meghan Markle for comment. For all the latest reality TV cast member news, scandals, gossip and updates – like Reality Shrine on Facebook.