The MAFS UK 2025 cast are all bragging about money, so who’s actually the richest?!

The whole point of MAFS is supposedly to find the one, but let’s be real, a quick scroll through their Instagrams suggests a different mission: Operation secure that brand deal. The 2025 cast have been dropping subtle (and not-so-subtle) flexes about their pre-show fortunes, with Keye casually name-dropping his “six figure salary”. Who actually is the richest MAFS UK cast member?

Are these reality stars genuinely loaded, or are they just trying to make us believe they’re not on E4 for the followers?

Given that cast members are only reimbursed for lost earnings while filming (up to a rumoured cap of a few grand a month, hardly a mega-deal), it’s not the show paying for their lifestyle. It’s the cash they were raking in before they swapped their office for reality TV.

While we already know their wages, we’ve done the digging to find out who really is rich, and who is just… well, a regular civilian.

6. Bailey

Credit: E4

Bailey isn’t just a sales manager, he’s set up his own micro-brewery. While the brewery’s earnings are a tightly guarded secret, anyone with a successful side business knows that’s where the real money comes from. An extra stream of income like that easily bumps him up the ladder past a standard six-figure salary flex.

5. Keye

Credit: E4

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As a marketing manager, Keye’s average wage is definitely not the six figure salary he described. However, if he’s a top-tier director or has an impressive private client roster, his claims might actually hold up. Plus, it looks like he lives in a pretty bougie apartment with a thames view, so we’ll give him the benefit of the doubt on the six figures… for now.

4. Nelly

Credit: E4

Nelly is a cosmetic dentist, which everyone knows is a well-paid career. But this isn’t your bog-standard check-up and clean dentist. Nelly specialises in veneers, composite bonding, and Invisalign, all those high-priced vanity-driven procedures. She works at a clinic in Manchester, and you know those bespoke Hollywood smile packages don’t come cheap. Nelly’s skills are literally worth a fortune.

3. Leah

Credit: E4

Meet your wealthiest bride: Leah. She owns a highly successful consultancy business that focuses on complex things like “procurement optimisation” and “sales strategy development”. In other words, she charges other businesses large sums of money to make them more money. She’s a full-on business owner, which means she not only controls her salary but also her company’s profit margins. When you own the company, you own the bank account.

2. Steven

Credit: E4

Unsurprisingly, Steven is an investment banking manager, and yes, he’s minted. Finance bros are almost always loaded, and with the bonuses and stock options that come with that job title, he’s basically one bad trade away from buying an island. Speaking of islands, he’s gone on a lot of very expensive looking holidays, as per his Insta. He’s definitely not on MAFS for the weekly food allowance.

1. Ashley

Credit: E4

While Keye was busy talking himself up, Ashley quietly sits as the richest of the group by far, with his role as an operations director at a marine construction company is a serious flex, allowing him to travel the world for work. He’s shown himself flying first-class, so Ashley is genuinely loaded and it seems like he’s simply looking for a partner who fits into his already very plush lifestyle. If I were Grace, I’d be loving the experts for pairing me with Ashley. 

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Featured image credit: Channel 4