Omg! Ms Rachel’s net worth proves why she’s one of 2025’s most influential creators

She’s loaded


Rolling Stone has just revealed their most influential creators of 2025, and in third place is child educator Ms Rachel. She has 16.4 million subscribers and over 12 billion total views on YouTube, as well as a Netflix show. But it’s hard to understand what that actually *means* financially. So, here’s a breakdown of Ms Rachel’s insane net worth.

According to Celebrity Net Worth, Miss Rachel, whose real name is Rachel Griffin-Accurso, is worth $50 million. Most of this comes from her YouTube channel, which is estimated to earn anywhere between $10 million and $20 million every year. YouTube’s AdSense scheme is based on how advertiser-friendly your content is, so Ms Rachel’s squeaky-clean videos mean she probably leans on the higher end of that pay scale. The iPad babies nade her minted.

The rest of her net worth comes from all her brand deals and merchandise. Ms Rachel has a series with Netflix, books with Penguin Random House and toys with loads of big production names. She’s also worked with Sesame Street and Blippi, two massive names in children’s entertainment.

Ms Rachel keeps her home life pretty private, so we don’t know a lot about her house. We do know that she lives with her family of four in New York City, and films all her Ms Rachel videos at home.

Earlier this summer, Ms Rachel made it clear that her dream isn’t to be filthy rich. Under an announcement video for her new toy line, one person commented: “I hope you make a billions! Because I know you’ll do good with it.”

Ms Rachel responded: “I’ll never be a billionaire because I don’t believe that’s right, but thank you! I love giving.”

This comment, and her consistent activism has made the multi-millionaire an unexpected Gen Z icon. She also raised $50,000 for Save the Children in 2024 by selling videos on Cameo.

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Featured image by: Ms Rachel via YouTube

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