Stop the world: Lipton is discontinuing Peach Ice Tea, here’s what we know to be true

Not sure I want to live in a Peach Ice Tea-less world

| UPDATED

Not to be the bearer of bad news, but if you haven’t seen Lipton’s heartbreaking news about its Ice Tea, you’re going to want to sit down.

The brand announced yesterday on Instagram that its iconic Peach flavoured Ice Tea is getting discontinued. Not only that, but they edited wings on the can in a bid of farewell which I personally think is too soon.

In the statement, Lipton wrote: “You may have heard that our iconic Peach Lipton Ice Tea flavour is getting discontinued. We know – it hurts (sorry if we’ve ruined your go-to afternoon chill bev).

“But don’t worry, the rest of your faves are still here to keep you refreshed. And who knows? Maybe one day, Peach will make a legendary comeback. We appreciate your understanding during this period of adjustment and apologise for any inconvenience caused. #RIPeach.”

Everything from the pun to the ascending angel Ice Tea can – it feels like a fever dream.

So what the hell is actually going on and is Lipton Peach Ice Tea really brown bread? Here’s what we know

Lipton shared the news seemingly out of the blue on Tuesday 18th March. So although some tea fans hoped this was a very, very early April Fools joke, that doesn’t seem to be the case.

One hopeful stan wrote online: “I immediately went to check if it was 1st April??!!!! What is happening?”.

There’s been no further update from Lipton and nothing from the brand to suggest its pulling a stunt. I’m sorry, but why are we culling the best flavour, Lipton? Raspberry and Green Ice Tea were clearly the first options to go. I’m not sure I want to live in a world where Lipton Peach Ice Tea is discontinued.

Another explanation was thought to be that it’s focussing on marketing its kombucha range instead. Flogging a dead horse if you ask me.

Some people thought Lipton be pulling a Duolingo move on us –  but surely it couldn’t toy with our emotions like that?

Well it turns out it could, as Lipton announced the NEXT day that the whole ideal was an early April Fool’s Day joke. In March. The brand revealed that its “pookies” that the whole announcement was a mix up.

Writing online, the brand explained: “Oops, is it still March? Got my dates mixed up… thought it was April Fools already!

“I’d never take away your favourite flavour, pookies. Your love for Peach has not gone unnoticed. But I’ve got your back, I will be sending a surprise to the biggest fans with the best reactions ;)”.

An emotional rollercoaster for Lipton fans, to say the least.

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