Sheffield Keeley: Homeless charity slams ‘just for likes’ social media mentality

The Archer Project, a Sheffield based homeless charity, has published a blog post following the death of ‘Sheffield Keeley’, a 34 year old homeless woman, who was well known for being filmed singing songs and perform stunts for social media.

Keeley Thornton – who became known as “Sheffield Keeley” from videos posted of her singing on social media that had amassed 1.6 billion views on social media – died yesterday.

The Archer Project charity said in a blog post on Thursday evening that Keeley told them she had often been given money or alcohol to perform for cameras. The post said: “Some will say they didn’t know. Come on, let’s be real, it was hard to not know. Her alcoholism was the attraction, her fuelled with drink and what she would do when drunk, that was the sought after video, JUST FOR LIKES!”

The post also said law enforcement, city centre management and other public and voluntary sector organisations were aware of the problem, and there was a concerted effort to help Keeley.

Keeley was regularly in contact with the Archer Project. The post describes her visiting the project on the day of her death: “Earlier that day she had left The Project and hugged one of the support workers on her way out. There is huge sadness.”

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In its final paragraph, the post reminded readers to think of Keeley’s family, and also hit out at those who posted videos of her to social media: “There is a lot of unhappy, hurt, upset and angry people who worked closely with her in homeless and other agencies today. We will take time to think through what it is we might have done differently to prevent this tragedy. What we do know is that voyeuristic social media gurus worked against those of us who were supporting her. They made her life worse. Today we will mourn, we will think of her and her family and the hurt they will be feeling.”

The full blog post can be read here.