Kady McDermott was once dropped from brand deal for leaked texts calling a two-year-old ‘vile’
She apologised and said there was ‘no excuse’ for her behaviour
Kady McDermott might be best known for her fiery dramas in Love Island season two, but after the villa she was involved in a scandal which saw her dropped from a lucrative brand deal.
After her time in the villa, Kady signed with fashion brand Missy Empire, but in 2019 the company cut ties with her after messages leaked in which Kady had called a two-year-old child “vile”.
Kady had been in a heated row with TOWIE’s Maria Fowler over DM, and screenshots of these were leaked, where Kady called Maria’s daughter Evie “vile”. In messages seen by OK! Magazine, the brand confirmed it would no longer be working with Kady, having seen the messages.
The row between the two women started after Kady launched a home renovation company named Our Village Project, similar to Maria’s brand Project In A Village. In messages, Kady called it “so embarrassing” that Maria thought she had copied her brand name, and Maria clapped back saying Kady had “basically copied the whole page”.
“Maria no one wants to copy you, you’re no one, grow up,” Kady said in later messages. She then called Maria a “cringe bag” and said: “your daughter is vile.”
via Twitter
In a message to an Instagram user who had seen the messages Kady sent at the time, Missy Empire said: “We are aware of Kady’s comments. We have taken this on board and as a brand we do not support this behaviour. As of now we have stopped her endorsement with us. Apologies. Thanks again.”
Most Read
At the time, Kady apologised for her behaviour, and a representative for Kady told OK! online: “Kady is taking some time away from social media this will include postponing any endorsement deal she has for the time being.”
A further statement added: “Kady said a comment in a heat of the moment after she was being verbally name called by Maria. She deleted the comment within a second and as soon as she said it instantly regretted it and apologised to Maria. There is no excuse for that comment at all, she is deeply sorry and did not mean it. It was a comment in a second of anger.”
Love Island 2023 is on ITV2 and ITVX. For all the latest Love Island news and gossip and for the best memes and quizzes, like The Holy Church of Love Island on Facebook.
Related stories recommended by this writer:
• A rundown of Kady McDermott’s dating history, from Islanders to footballers
• Then and now: The huge transformation Kady McDermott’s had since Love Island season two
• Inside Kady McDermott’s millionaire net worth and how she made her money after Love Island
Latest
Rising Leeds student TikToker reveals insanely cheap ways to eat well on student budget
She has all the hacks to meals on a budget
Do any of these 10 things? Then you might actually be the nightmare Liverpool flatmate
It’s me, hi, I’m the problem, it’s me
Here’s what you need to know to avoid being disappointed at the Edi Christmas Market
How are the queues still this long in this economy?
Liverpool students without water for over a week due to ‘suspicious’ contamination in halls
‘We can’t cook, we can’t use the toilet, we can’t have a bath’
Revealed: University of Sheffield departments being targeted for staff cuts
A union spokesperson has speculated that the cuts may result in union action
Scarier than your summatives: Meet the girls boxing in Fight Night Durham
Who is fighting who, what do they have to say about their opponents and who is looking strong? Meet the girls fighting tomorrow at Fight Night
Guys, there’s a scabies outbreak in Liverpool right now – and apparently no student is safe
Does anyone know where to get scabies cream from? Asking for a friend x
After parties made safer and more accessible with Leeds Beckett’s late night cabs
Veezu’s ‘Safe Rides’ scheme has returned to Leeds in collaboration with the university’s Students’ Union
Pressure mounts on Cop29 president to call for release of detained LSE academic
Numerous fellow academics have called for the release of Dr. Gubad Ibadoghlu
Rising Leeds student TikToker reveals insanely cheap ways to eat well on student budget
She has all the hacks to meals on a budget
Do any of these 10 things? Then you might actually be the nightmare Liverpool flatmate
It’s me, hi, I’m the problem, it’s me
Here’s what you need to know to avoid being disappointed at the Edi Christmas Market
How are the queues still this long in this economy?
Liverpool students without water for over a week due to ‘suspicious’ contamination in halls
‘We can’t cook, we can’t use the toilet, we can’t have a bath’
Revealed: University of Sheffield departments being targeted for staff cuts
A union spokesperson has speculated that the cuts may result in union action
Scarier than your summatives: Meet the girls boxing in Fight Night Durham
Who is fighting who, what do they have to say about their opponents and who is looking strong? Meet the girls fighting tomorrow at Fight Night
Guys, there’s a scabies outbreak in Liverpool right now – and apparently no student is safe
Does anyone know where to get scabies cream from? Asking for a friend x
After parties made safer and more accessible with Leeds Beckett’s late night cabs
Veezu’s ‘Safe Rides’ scheme has returned to Leeds in collaboration with the university’s Students’ Union
Pressure mounts on Cop29 president to call for release of detained LSE academic
Numerous fellow academics have called for the release of Dr. Gubad Ibadoghlu