The first official brand deal with a 2025 Love Island USA star is here – and it’s Amaya Papaya!
The 'people's champ' strikes again
It’s only been a few weeks since Amaya Espinal, AKA Amaya Papaya, was crowned winner of Love Island USA season seven, and she’s already cashing in. The 23-year-old New York native, who took home the $100,000 prize alongside Bryan Arenales in the July 13 finale, has just landed the first official brand deal of the season, and it’s a big one.
Amaya lands a brand deal with Selena Gomez
Almost a month on from the Love Island USA season seven finale, Amaya is taking to Instagram to share some super exciting news.
She and Selena Gomez can be seen “spraying a perfume so much it’s their new oxygen.”
The two are smiling and laughing together in the clip as they debut their brand collab with Rare Beauty.
Amaya wrote in the post’s caption:
“Before leaving the house, we need to make sure we smell good. Spray the perfume so much it’s our new oxygen. I loved this new smell and can’t wait to wear this on a daily basis xoxo.”
The new launch that hits Sephora on August 7, per Cosmopolitan.
Rare Beauty
Amaya and Selena, AKA the duo we all needed, can be seen spritzing Rare Eau de Parfum in one post. And, in another, the Love Island USA season seven winner gets sentimental about landing the first official brand deal post-show.
She said: “If only little Amaya knew that one day she’d meet her biggest inspiration in real life.. What a beautiful genuine soul inside and out, seeing her and all the love she pours into her craft.
“I can’t wait for everyone to smell her newest fragrance which will be releasing soon. Alexa – play who says RIGHT now.”
In just three weeks since the July 13 finale, Amaya Papaya has gone from fan favourite to fragrance ambassador. Her chemistry with Selena Gomez and her debut in Rare Eau de Parfum mark a bold entry into beauty branding and signal she’s just getting started!
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