The weirdest and most unnecessary Wicked brand collabs that simply shouldn’t exist

Do the Elphaba crocs help you defy gravity?


The future is unlimited… and so apparently are the brand collabs for the new Wicked film. Now, I don’t think anyone will be surprised that Ariana Grande has made Wicked make-up sets. But I think you will be surprised by the sheer strangeness of some of the weirdest Wicked brand collabs.

Cursed-looking keyrings? Footwear? Body spray? The list is endless. Here are the seven weirdest Wicked brand collabs. Ariana Grande has a lot to answer for.

7. Wicked Elphaba Classic Clog

wicked brand collobrations crocs

Well, they’re definitely green
(Image via the Crocs website)

Er, yes. these are Wicked-themed Crocs. Surely the most wicked thing about these Crocs is how nastily expensive they are. The shoes are £64.99, when the non-Wicked Crocs equivalent is only £44.99. Although, to be fair, these shoes do come with six Wicked-themed Jibbitz™ charms. The “defying Gravity” one glows in the dark. Totally worth the money.

wicked crocs brand collaborations elphaba

Ngl I kind of want the Defying Gravity one
(Image via the crocs website)

6. Wicked Edition Monopoly Board Game

wicked brand collabs monopoly

If you go to jail, do you get locked up in a tower?
(Image via Hasbro)

Um, not that I’m basic and caught up in the Wicked hype train. But I might not object if anyone wanted to buy me this one for Christmas. Look how cute the little tokens are!

5. Kipling x Wicked witch monkey keying

I’m a bit confused about what most of the Kipling x Wicked brand collab actually has to do with Wicked. A lot of the tote bags look more teal than green to me, and isn’t embracing the colour green sort of the whole plot of the musical?

wicked brand collabs kipling keyring

I’m so confused yet so in love
(Image via the Kipling website)

However, the witch monkey keyring is a stroke of genius. It looks like a Furby mated with Dobby and the offspring fell into a nuclear power plant. It’s so ugly and I love it. Not enough to spend £29.00 on it, though.

4. Wicked: The Official Advent Calendar

wicked brand collabs amazon advent calendar

I’m counting down until the soundtrack comes out tbh
(Image via Amazon)

Get excited, folks! The official Wicked advent calendar is already reduced on Amazon. Not going to lie, £26.49 sounds like a steal for all the stuff you get.

Apparently, “This 25-day advent calendar features high-quality collectible items—patches, magnets, coasters, washi tape, laptop stickers, and more—that are designed to last so that you can show off your love for Wicked year-round.” And advertise their film for them all year round!

3. Wicked by Conair hair accessories 

wicked brand collabs hair rollers

Each to their own, I guess
(Image via Amazon)

The haircare company Conair has spawned a bizarre amount of Wicked-themed hair products. Will your hair be extra shiny if you straighten it with a flat iron that says “Wicked” on it? Does the hairdryer make your hair so voluminous it defies gracity? I’m not paying to ship it from the US to find it.

2. Wicked × Lush

Lush has legit churned out 13 Wicked-themed bath products, ranging from body spray to hand soaps to something called a bubble bar. The Emerald City soap does look cute, even if it’s likely to lose its shape after the first hand wash.

wicked brand collaborations lush wizard bath bomb

I’m scared
(Image via the Lush website)

The Wizard bath bomb, however, is the stuff of nightmares. Do you even want your skin to smell of “bronze petitgrain infusions”? It’s just asking to be rinsed (see what I did there?).

1. Wicked Glinda Siren Clog

You’ve witnessed the Elphaba-themed Crocs. Now, mentally prepare yourself for the Wicked Glinda Siren Clog.

wicked brand collaborations glinda crocs

Are we sure they’re not a prank?
(Image via the Crocs website)

No, you’re not dreaming. These £89.99 clogs are really available on the Crocs website. The shoes feature a sparkling surface and a 3.5-inch heel. You really will be defying Gravity when you wear them, because you’ll be a good 9cm off the ground.

Featured image of Ariana Grande as Glinda via Universal Pictures

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