Who is this DIVA? All we know about the iconic viral Merchants chippy from TikTok

I just know Binley Mega Chippy is screaming, crying, throwing up in sheer fury right now – because there is a new viral chippy that has taken the entirety of TikTok by storm and that, my friends, is Merchants. Merchants chippy in Halesowen has taken TikTok by storm, by force, by hook or by crook – and that’s mostly down to the legendary blonde diva who works behind the counter who has become so iconic that people have dressed up as the Merchants chippy viral queen from TikTok for Halloween. Wow. Here’s all you need to know about the whole saga.

Right, sorry… what?

So, Merchants chippy has gone viral on TikTok. The chippy is located in Halesowen, a little town in Dudley in the East Midlands. No shade to Merchants, which does look delicious – but the chippy has gone viral mostly because of one absolute queen who is running the front desk with the most iconic kind of CBA energy imaginable.

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@merchants_fishandchips Ordering chippy chips with Haddock and much more! 🍟🐟 Whether it’s our crispy haddock or something else from the menu, you can’t go wrong with golden chippy chips on the side! What will you order next? 😋👇 – #fishandchips #fish #foodie #food #foodporn #seafood #chips #instafood #takeaway #merchantsfishbar #foodstagram #foodblogger #eatlocal #dinner #foodlover #fishnchips #delicious #yummy #chippytea #fishnchips #tasty #supportlocal #chippychips #restaurant #viral #fyp ♬ original sound – Merchants Fish & Chips

You know how everyone loves the Superdrug girl who takes the lot because it’s a bargain? And the merry spritzmas perfume queen? She’s coded exactly like that. The world is wowing.

The chippy started going viral because of this diva and her little “hmm” noises she makes after she speaks. Love her.

The fancams

@penjaminblinkers who is this DIVA 💜 @Merchants Fish & Chips #fyp #gunt #serving #slay #servingcuntandchips #fishandchips ♬ QKThr – Aphex Twin

One comment saying “I’ll never forget when he asked what was in the mini haddock meal” is killing me off.

@user_roccums_2029383 I fear this is too niche but i love her sm @Merchants Fish & Chips #fyp #donatellaversace💜 #relatable #serving #chippy #fishandchips ♬ QKThr – Aphex Twin

“Are you excited for Halloween” such a classic quote from our queen.

We then of course got a load of Halloween costumes from iconic gays who seized the moment.

@uni_werks♬ original sound – Kai🦇

Who’s the guy behind the videos then?

@mitchspov All the Merchants fish and chips, chippy chips lines used when ordering from the chip shop diva 😆 – #fishandchips #fish #foodie #food #foodporn #seafood #chips #instafood #takeaway #merchantsfishbar #foodstagram #foodblogger #merchantsguy #dinner #merchantschippygirl #fishnchips #delicious #yummy #chippytea #chipshopdiva #tasty #supportlocal #chippychips #restaurant #viral #fyp ♬ original sound – MitchsPOV

The guy stocking up on the chippy is MitchsPOV, who’s now done a face reveal where he says his best quotes from the viral videos. Some have millions of likes now – which is wild.

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