Lost in Transition: Discovering the perfect winter coat

Road-testing a minimalist classic with a wander through East London

Every year we’re blighted with the ultimate winter headache. 

Is it those deadlines approaching ever closer? Pavements a little bit too icy?

No, it’s finding the perfect winter coat to take you from day to night – and let’s face it, this is the one item that you’re not going to scrimp on.

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While tempting, nineties vintage from eBay  just means grim, moth-eaten Astraka jackets. Nobody needs that shit.

Our go-to coat style transcends seasons: a minimalist wool coat suits everyone and goes with everything.

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To illustrate the progression of the ideal coat from before sunset to before midnight, we follow Bella as she takes us on an excursion around East London.

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