All the celebs of Hollywood making insane cash from the most basic and uninspired products
Go ahead and give us absolutely nothing
It turns out that celebrities these days don’t need to invent rocket ships or cure diseases to make millions. All they need is a basic product, and by basic, I mean like mindblowingly bog-standard. All they seemingly need to do to get people flocking to their online stories is post with a good Instagram filter, and an army of people is ready to buy whatever they’re selling. From lip gloss to glorified moisturiser, Hollywood’s It Girls are cashing in big time, and honestly, we’re a little mad about it. Let’s break down who’s laughing all the way to the bank thanks to the simplest products imaginable.
Kylie Jenner
Remember when Kylie Jenner convinced the world that overlining your lips was revolutionary? Well, she then slapped that look into a box, called it a lip kit, and poof, an empire was born. The first drop sold out in under a minute, sending teens into meltdown mode on Twitter (now X). Fast forward a few years, and she sold half the company for $600 million to Coty, who probably still cry about it at board meetings.
Kylie’s “self-made billionaire” title didn’t hold up with Forbes, but she’s still sitting on hundreds of millions. All thanks to lipstick. Lipstick! The most basic makeup item of all time. Girlboss behaviour, honestly.
Hailey Bieber
Hailey Bieber looked at your drugstore moisturiser and said: “Nope, let’s charge $29 and call it Rhode.” Cue the TikTok girlies lining up like it was Black Friday at Sephora. Rhode launched in 2022 and instantly went viral because, apparently, having shiny skin is a personality now.
By 2025, e.l.f. Beauty had scooped up Rhode for a cool billion dollars. That’s right, a billion. For a pared-back skincare line that could probably fit into a single Glossier bag. Say what you want about Hailey’s personality, but turning “glazed doughnut skin” into Wall Street money is a savage move.
Kendall Jenner
Unlike her sisters, Kendall hasn’t bothered to start her own beauty line. Too much work, I guess? Instead, she just lends her face to mega-brands like Estée Lauder and cashes the checks. Her signature red lipstick, ‘Restless’, sold out so fast that people were paying resale prices like it was Yeezys for your mouth.
She also tried the whole ‘Estée Edit’ spinoff, which reportedly raked in millions before it quietly disappeared. But hey, when your job is just to look stunning while holding a lipstick tube, who cares if the brand survives? Kendall’s still getting paid to pout.
Plus, she decided to cash in when it comes to another basic item. Capitalising on booze, Kenny is the face of 818 Tequila. Which reality star or celeb doesn’t have a beverage brand at this point?!
Gigi Hadid
Gigi Hadid is the golden child of high fashion, but let’s not pretend most of her millions aren’t from the most basic products imaginable. She’s the face of Maybelline, yes, we’ve all seen her when we’re in the drugstore panic-buying mascara.
Real Housewives alum Yolanda Hadid‘s daughter makes around $9 10 million a year, which is adorable considering her “biggest” beauty venture is just putting her face next to Maybelline’s Great Lash. Iconic? Sure. Groundbreaking? Not so much.
Bella Hadid
Bella is a fashionista, but she’s not above making coin off the basics too. She’s been Dior Beauty’s poster girl for years, because nothing sells foundation like a supermodel who hasn’t had a pimple since middle school. Her fragrance line, Ôrebella, is the basic item we’re jealous she’s making money from. Oh, and she’s also flogging a wellness drink called Rêverie. Let’s just say Goop walked so Bella could run.
Khloé Kardashian
A jean-ius move from another Kar-Jenner here. Khloé looked at denim and said: “What if I just make jeans for every body type and sell them at luxury prices?” Enter Good American, which raked in $1 million on its first day. Sure, they’re basically jeans with better PR, but Khloé has turned them into a brand reportedly worth $100 million. People aren’t just buying pants, they’re buying the “Khloé glow-up fantasy.” And let’s not get started on Khloud popcorn. A major celeb selling popcorn? Give it a rest.
Bethenny Frankel
Bethenny Frankel is proof that you don’t need a glam squad or a supermodel face to become a mogul. She slapped the word Skinnygirl on low-cal margaritas and suddenly found herself swimming in cash. She sold Skinnygirl Cocktails for a reported $120 million, all while roasting people on Real Housewives of New York. A literal margarita mix made her richer than half the Housewives combined.
Paris Hilton
Before every influencer had a fragrance, Paris Hilton was selling perfumes at every department store in America. People laughed at her ‘That’s hot’ phase, but the joke’s on them: her perfume line has made over $2 billion globally. Yes, billion. For spritzing herself and saying three words.
Mona Kattan
While her sister Huda cornered the beauty market, Mona Kattan decided the real money was in smelling expensive. She co-founded Kayali Fragrances, which basically sells bottled vanilla and oud at luxury prices, and people can’t get enough. With perfumes flying off Sephora shelves worldwide, Mona has carved out her own empire, proving you don’t need mascara when you’ve got a billion-dollar nose. Honestly, she’s turned“spray and walk away into a lifestyle brand. This Dubai Bling gal took the basics and made bank!
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