Check out the latest capsule Pride drop from H&M

10 per cent of the profits go to the UN Free & Equal campaign

5 years ago

Sara Les | Brands

It’s June, meaning that summer is apparently here, love (island) is in the air, and Pride month is in full swing. With loads of fun Pride events taking place up and down the country, we’re set to be served a whole range of fierce looks.

To celebrate Pride in all its sartorial wonder, as part of its Love For All campaign, H&M has released a capsule collection for people of all identities, with something for literally everyone. And what’s more, 10 per cent of the sales price will be donated to the UN Free & Equal campaign, which is working towards equal rights and fair treatment for lesbian, gay, bi, trans and intersex people around the world. The campaign features local LGBTQI, ambassadors and activists including Tanya Compas, Reece Daniels, Charlie Craggs, Tyler Wright, Charlie Barker, Girli, Dolly Pawton and her mums Stella & Lucy.

The collection ranges from slogan t-shirts to sportswear-inspired pieces and accessories – in true Pride style, the pieces are colourful, vibrant and joyful, but can be dressed up or down to truly match your unique look.

Plus, all H&M Members can have their favourite purchase personalised, with screen printing from 3rd Rail Clothing taking place in the Oxford Circus store (261-271 Regent Street) on Saturday 29th June from 10am-8pm, and 12-6pm on Sunday 30th June. There will also be an in-store DJ at the Oxford Circus store as well as an eco glitter bar at the Oxford Circus, Regent Street and Tottenham Court Road stores from 10am on the morning of the parade (6th July). It’s the perfect way to add some sparkle to your look once you’ve made your Pride purchases!