Get to know fragrance tycoon Ben Gorham, the rumoured new man in Kendall Jenner’s life
They keep being spotted out together
Kendall Jenner has mastered the art of the low-key outing that leaves everyone wondering whether it’s a date or a business meeting, and this time the internet is fully obsessed.
The model has been spotted a few times with Ben Gorham, the stylish founder behind cult fragrance brand Byredo, sending fans into full detective mode.
Suddenly, coffee cups, coordinated outfits and bookstore stops are being analysed like a final exam.
Naturally, neither Kendall nor Ben has confirmed anything, but the vibes are very much vibing. So who exactly is Ben Gorham, and why does he feel so perfectly Kendall-coded?!
Kendall and Ben were spotted together back in September
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The first “wait, hold up” moment reportedly landed in September 2025 per Hello!, when Kendall and Ben were seen browsing books at a store in West Hollywood, a very quiet-luxury meet-cute, honestly.
After that, the sightings kept stacking up. The outlet lists another September outing at a café in Summerland, followed by an October trip to Paris, where they were reportedly spotted shopping at The Row… because of course Kendall would make a potential romance rumour look like an editorial.
Fast-forward to mid-December… The Kardashians star Kendall and Ben were photographed spending time together again in LA, including an antiques stop at La Maison Française Antiques and coffee at Architecture Bookstore Café.
It’s pretty much being framed as their latest public hang, and, depending on who you ask, their most ‘date-like’ one yet.
The Daily Mail also reports that Kendall, 30, and Ben, 48, have been spending increasing amounts of time together as of late.
Dating rumours are swirling
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Before we all start picking out couple nicknames, a reality check is in order. There’s been no official confirmation of the two being an item right now.
Even Harper’s Bazaar notes that some people think it could be work-related… potentially a project tied to Byredo, which would be extremely on-brand for Kendall’s sleek, minimalist taste.
Still, the timing has everyone chatting, especially because Kendall’s love life has been very headline-friendly in recent years.
Most recently, she was linked to Bad Bunny, and before that, she had an on-and-off relationship with NBA star Devin Booker.
And if you’ve been keeping up since the 2010s, you’ll remember she was also romantically linked to Harry Styles back in the day. It’s an era that lives rent-free in pop culture history!
So, is Ben the next chapter? Nobody knows for sure, but the fact the rumours have stuck since September says a lot.
So… who exactly is Ben Gorham?
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Ben Gorham is best known as the founder of Byredo, the fragrance and lifestyle label that became a fashion-girl staple thanks to its chic packaging and arty, memory-driven scents.
The Fragrance Foundation describes him as a Swedish native born to an Indian mother and Canadian father, who grew up between Toronto, New York, and Stockholm, and who ended up in fine arts school before fragrance stole his heart, thanks to a chance meeting with perfumer Pierre Wulff!
His origin story is kind of iconic… no formal perfumery training, but a strong point of view.
He worked with major perfumers like Olivia Giacobetti and Jérôme Epinette to bring his ideas to life, and Byredo’s whole thing has always been clean, modern, and emotionally punchy.
Business-wise, Byredo is also a big deal. Puig announced it acquired a majority stake in the brand in 2022.
And in 2025, Business of Fashion reported Gorham would step away from Byredo at the end of June, after agreeing to stay on through mid-2025 as part of the acquisition terms.
One more fascinating detail? Ben’s been connected to fashion’s inner circle for years. Exhibition Magazine even notes a friends-and-collaborators orbit that included the late Virgil Abloh.
Reality Shrine reached out to Kendall Jenner and Ben Gorham for comment. For all the latest reality TV cast member news, scandals, gossip and updates – like Reality Shrine on Facebook.