Raking it in! Inside the whopping net worth of JoJo Siwa prior to Celebrity Big Brother

JoJo Siwa is unquestionably one of the biggest bookings for this year’s Celebrity Big Brother, and what a housemate they’ve been already. Just before I go any further, based on the conversations JoJo Siwa has had so far in the house regarding gender identity and potentially identifying as non-binary – I will use they / them /theirs in reference to JoJo. With that said, if you’ve been loving JoJo Siwa in the house and can’t believe ITV actually managed to book the most viral diva of the last year of internet or you had no clue who JoJo was before Celebrity Big Brother and want to know how famous they actually are – here’s a rundown of the net worth.

JoJo has actually made a fortune, and here’s how the legendary Siwa did it!

Who is JoJo Siwa and how did they get famous?

JoJo Siwa shot to fame thanks to a mix of reality TV, YouTube, and a whole lot of glitter. JoJo first showed up on Abby’s Ultimate Dance Competition, but it was Dance Moms that really launched them into the spotlight. With the big bows, bold personality, and extremely strong dance talent, JoJo quickly became one of the most memorable characters.

Not long after, JoJo started a  YouTube, where their channel blew up. JoJo wasn’t just a dancer or singer – the Siwa name became a full on brand. From hair bows to backpacks, you couldn’t move for them.

In later years, JoJo Siwa has become a bit of a meme machine – for better or for worse – because of the adult rebrand they’ve undergone as they got older. JoJo is 21 right now.

Right, what’s the net worth then?

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According to Celebrity Net Worth, JoJo Siwa is currently estimated to be worth an absolutely whopping $20 million – and this is before the Big Brother stint. JoJo made this bank through their many ventures which include not just the music career – and all the touring that comes with it – but merchandise, products, toys, bows, TV appearances and any sponsored content they do on their Instagram.

As of right now, JoJo as 11.1 million followers on Instagram and an insane 45.7 million on TikTok.

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