The worst reality TV dating shows to go on if you fancy getting rich as an influencer

Ah, we all fantasise about being an influencer. Imagine spending all day looking glamorous and posting pictures of yourself, then making stupid amounts of money for it. The reality TV dating show to influencer pipeline is very strong. But your odds of becoming an influencer vary wildly for different popular shows. Here are the worst reality TV dating shows to go on if you want to be an influencer.

Currys calculated which reality TV dating shows are best for becoming an influencer. They ranked the shows by the average amount of Instagram followers ex-contestants have, and how much money they can make per sponsored post.

Love Island really ought to be renamed Influencer Island. If you want to be famous and have your own fast-fashion fluorescent swimwear line, applying for Love Island is still your best bet in 2025. Although, you might struggle to get on the show – more people sign up each year than apply for Oxbridge. The reigning queen of Love Island, Molly-Mae Hague, legit has nine million followers and an estimated net worth of £6.5 million.

The worst reality TV dating show to go on if you want to be an influencer is Love Is Blind UK. Although 4.5 million people watched the 2024 season, former Love Is Blind UK contestants only have an average Instagram following of 107,243. I guess everyone comes out of that show looking so terrible, that nobody wants to follow them afterwards?

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Married At First Sight UK isn’t far behind Love Is Blind UK. This is so surprising to me because the chaos that was MAFS UK 2024 was E4’s most-watched show by 18 to 34-year-olds ever. Maybe certain, ahem, controversial contestants are bringing the average down? The icon that is Kristina Goodsell has 220,000 Instagram followers now. Lots of the grooms have nowhere near that.

So, here is how much money you can make as an influencer if you go on each mainstream reality TV dating show, ranked from best to worst

8. Love Island UK

1,237,783 Instagram followers, £2,528 per post

We all dream of having the same 24 hours as Molly-Mae
(Image via Amazon Prime)

7. Too Hot to Handle

1,116,044 Instagram followers, £2,279 per post

6. Ex on the Beach UK

1,037,958 Instagram followers, £2,120 per post

5. Love Is Blind USA

679,033 Instagram followers, £2,081 per post

4. Love Island USA

238,537 Instagram followers, £733 per post

3. Married At First Sight Australia

136,701 Instagram followers, £422 per post

I’m still recovering from last year’s dinner parties
(Image via E4)

2. Married At First Sight UK 

115,067 Instagram followers, £355 per post

1. Love Is Blind UK

107,243 Instagram followers, £331 per post

For all the latest Love Island news and gossip, like The Holy Church of Love Island on Facebook.

Featured image of Kieran and Kristina via E4, Molly-Mae Hague via ITV, Lauren Speed-Hamilton via Netflix