Stash is out: Abercrombie and Hollister voted most embarrassing clothes to be seen in
Burn those hoodies
They had their day, but it’s officially time to say goodbye to the mounds of Abercrombie t-shirts and Hollister hoodies piled in the back of your wardrobe.
Overly-branded hoodies and droopy jogging bottoms are out, as a surprising 15 per cent of you confess you now hate the once much-loved brand.
The survey, conducted by Voxburner, revealed stash brands like Jack Wills, Hollister, and Abercrombie have been ditched for real sports clothing brands Adidas and Nike.
Just one per cent admitted they hate Adidas, with 10 times as many 18 to 24 year olds saying they hate Hollister, and another third claimed they dislike Abercrombie’s little brother.
Once the reserve of only rugby and hockey teams and anyone with a pony, the stash brands became popular at secondary school because, well, everyone else was wearing them.
But gone are the days of navy fleece-lined gilets and shameless self-branding.
Rocking up to the club in a Hollister t-shirt is no longer a fool-proof pulling tactic, and if you’re from Surrey, your entire wardrobe probably now amounts to no more than a huge mound of embarrassment.
History fresher at Reading, Lucy, said: “Fashions change and I think our generation is finally coming to terms with the error in our previous judgement.
“I think it’s because we associate these brands with our cringey, 14-year-old selves.”
Josh, a Politics third year at Nottingham, is pretty peeved he’s wasted so much money through the years on his fashion faux-pas.
He told The Tab: “I spent hundreds on it, which I now regret since I’m balls deep in debt.
“I actually do miss it, it was a shopping experience you couldn’t get anywhere else, and while it’s super cringe now looking back, the feeling you got when the squad rolled up to a house party, all with popped collars, makes it all worth it.”
It’s no surprise classic household names like Converse, Vans and Levi’s remain favourites for our age group, showing consistently highly approval rates and withstanding the test of time.
We’re sorry, Abercrombie. It was great while it lasted, and we’ll always have the memories, but it’s time to go our separate ways.