It turns out Kim Kardashian’s skincare business has been a massive flop as it’s just closed
She kept that one quiet
Kim Kardashian has been running her own skincare business, SKKN, for years – but it’s now closed. As of the end of June 2025, the SKKN website stated it “will be winding down operations and officially closing” after a $71.1m for Coty, who had a minority stake in the biz.
We all know that Kim is a billionaire, but this just goes to show that not every single business is a huge success for anyone. But if you’re a main customer of SKKN, fear not, because the products and innovations will be integrated into SKIMS, Kardashian’s shapewear brand.
The website stated: “While this chapter is coming to a close, the commitment to innovation, self-care, and skin confidence SKKN embodied will live on in new and exciting ways. From the bottom of our hearts – thank you. It has been an honour to be part of your skincare.”
Basically, SKIMS will expand into beauty in 2026. The brand, owned by Kim, has purchased SKKN by Kim, including both her own majority stake of 80 percent in the company, and Coty’s minority stake, which invested $200 million, taking a 20 percent share in 2021.
There was a total operating loss of $280 million in the third quarter, compared to operating income of $77.8m the year before. As per The Hollywood Reporter, Kim said, “My mission has always been to create products that resonate deeply.”
She added that her vision is a range of items in beauty and fashion, “whether it’s shapewear and lingerie that empowers or make-up and skincare that transforms,” explains that “uniting everything under the SKIMS brand streamlines that vision.”
In March 2025, Coty sold its 20% stake in the brand to SKIMS and no longer holds a stake, meaning Kim’s business owns the entire thing. SKIMS is valued at $4 billion, and Kardashian’s stake is a major contributor to her estimated $1.7 billion net worth, according to Forbes.
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