Kim Kardashian and her family are worth billions but here are the five things they’ll scrimp on
Who doesn't love a bargain?!
Collectively, the Kar-Jenner family is worth billions, Kim Kardashian alone sits on a hefty net worth of $1.7 billion. But, it turns out when these gals and guys do “regular people” things, they scrimp just like the rest of us. From shopping at basic supermarkets, to leaving money from the tooth fairy for their kids, it turns out these guys could actually be kinda penny pinching!?
Khloé Kardashian has a thing for regular stores
Let’s start with Khloé Kardashian, who recently revealed on her podcast Khloé in Wonderland that she wishes she could shop at Costco or HomeGoods in peace. Apparently, her idea of happiness includes browsing for oversized jars of peanut butter and discount candles. Unfortunately, it’s hard to blend in when you’re a six-foot glamazon with paparazzi in tow. She recalled a time someone at HomeGoods actually scolded her for shopping there. Khloé’s internal reaction? Pure rage.
Kim Kardashian selling off her clothes
Kim Kardashian, the family’s most polished mogul, has also let slip some surprisingly frugal habits. She’s been known to sell her own shoes and clothes on eBay. Yes, eBay. Apparently, even billionaires can’t resist the thrill of a winning bid. Kris Jenner sat down for an interview with The Burnouts in 2025, where she defended Kardashian Kloset. She said she’d heard that people were saying: “The Kardashians are going broke, they’re selling their clothes.” Kris responded: “Really? We’re going broke? Because, I guess, one of my daughters sold her pyjamas on there… it was kind of funny.”
Remembering Kris and Kylie’s ‘regular people day’
@kardashkdolll Kylie & Kris out doing normal things is so funny 😂🤍 #kyliejenner #krisjenner #kourtneykardashian #khloekardashian #kimkardashian #kendalljenner #groceryshopping #kuwtk #kardashians #fyp #fy #fypシ #xyzbca #viral
Then there’s Kris and Kylie Jenner, who once embarked on a ‘normal people day’ for their Hulu series The Kardashians. Their groundbreaking itinerary included such shocking experiences as pumping gas, navigating a grocery store, and visiting a car wash. Kris even confessed she hadn’t bought her own groceries in two years. Watching the pair struggle to use a payment terminal was less relatable queen and more alien crash-lands at Trader Joe’s.
Kenny’s not outsourcing at Christmas
Kendall Jenner is arguably the more low-key of the crew. She’s often spotted out and about wearing leggings and sneakers. She and her sister, Kylie, volunteered at a homeless shelter as teens, helping in the kitchen and chatting with families. She’s also shared on the anything goes with emma chamberlain podcast that her childhood felt like “Hannah Montana,” bouncing between fame and an almost-normal life.
When it came to Christmas celebrations during one Kardashians episode, Kendall and her sister, Kourtney Kardashian, were keen to have a “normal” vibe for the day. She didn’t want to have staff serving the family dinner, and expressed how she just wanted her folks to fend for themselves for the festive period – like the rest of us!
Kim Kardashian’s tooth fairy admission
In a heartwarming Instagram reveal this August, Kim shared that her son Saint’s first tooth loss resulted in a Tooth Fairy exchange that was low-key yet sweet. Saint asked for Roblox gift cards, Kim delivered, plus a $2 bill, sparkly glitter, and a handwritten note from the “Tooth Fairy.” It’s everything a kid loves, but the generosity level? Totally grounded. Even billionaire families can embrace childhood traditions in delightfully modest ways!
Speaking to Wealth Simple Magazine in 2020, Kim explained: “But I definitely am a saver and more frugal. I have a budget. I don’t talk about specifics — I find that to be tacky and just inappropriate.
“I don’t talk about like, oh, this is my budget, and this is my shopping budget and my living budget. But I know what I spend monthly and what it costs to run my household and what it costs to run this home.”
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