I’ll stop wearing pink when they make a better colour


Pink – baby pink in particular – is nostalgic.

It’s the colour of a generation that grew up with Britney, The Powerpuff Girls, Barbie and Gwen Stefani. With The Spice Girls, Clueless and Legally Blonde. With Mean Girls, Groovy Chick, Courtney Love and Mary-Kate and Ashley. 

Way back it was the colour of passive femininity, but its 90s revival (and the one it’s making now) is the opposite. The all-pink aesthetic isn’t about girlish daintiness or passivity – it’s about playfulness, attitude and pure sass.

Here is our ode to baby pink:

Capturef0736b80-60b3-4d5f-a382-bd24f657c5d0fc84fa9a-4fa8-45ae-9127-af0f3cc43239d32da422-5384-4fae-a67d-f7b7b2247e440 0 016b278c-5d7f-45ec-834f-0d85e3c87426f484704c-42df-478e-82ff-b220b807b7f4 d2a44d48-c242-4725-8838-c743ad0dcc14 d1d98a80-a77c-4e56-97f7-aabc8199a101 a4658610-47e1-41fb-a48f-b98c6855441b 8154a89b-86c8-4ef4-a07b-d5ba89243c55 01952b2e7-26f7-44d8-8212-0764dcc9adc6 13b3bc51-a2a1-4ffc-a6ff-0c5cb2014231 9f7cbbde-241b-4358-8bd1-b01328031d77 00009afd64d4-310a-4b99-bd57-546dbb38540e

Photography: Anna Gallifent. 



Models: Sabreena Diamond at Lenis Models and Imogen Rohrs.

Styling: Daisy Bernard

Bumbag from Spiral UK.