I’ll stop wearing pink when they make a better colour
Pink – baby pink in particular – is nostalgic.
It’s the colour of a generation that grew up with Britney, The Powerpuff Girls, Barbie and Gwen Stefani. With The Spice Girls, Clueless and Legally Blonde. With Mean Girls, Groovy Chick, Courtney Love and Mary-Kate and Ashley.
Way back it was the colour of passive femininity, but its 90s revival (and the one it’s making now) is the opposite. The all-pink aesthetic isn’t about girlish daintiness or passivity – it’s about playfulness, attitude and pure sass.
Here is our ode to baby pink:
Photography: Anna Gallifent.
Styling: Daisy Bernard
Bumbag from Spiral UK.