PSA: Ohio State themed SweeTART gummies are a thing
Students, fans, and alumni will be able to purchase these gummies at the bookstores and stadiums of these universities
Limited edition SweeTART Gummies will now be available to snack on for the fans of the Ohio State Buckeyes, Texas Longhorns, Arkansas Razorbacks, Tennessee Volunteers, and UCLA Bruins.
The Ohio State version of the product will be in the shape of Brutus Buckeye. You can see the rest of the shapes for the four other universities below.
“We know how passionate football fans are—waiting in line for hours, painting their entire bodies in school colors—they’ll do just about anything in support of their favorite teams,” said SweeTARTS Brand Manager Meghan Erickson. “SweeTARTS is honoring these passionate fans by celebrating school spirit with our college-themed SweeTARTS Gummies. Now everyone can celebrate with these delicious treats, making them part of their game day rituals.”
“We are proud to help Nestlé Confections launch its collegiate platform and build on the Follow Your TART campaign,” said Andrew Judelson, Executive Vice President, Sales and Marketing, IMG College. “This unique program is a great way for Nestlé to unlock the power of the college space across its brand portfolio and reach the passionate fans of some of the biggest collegiate sports markets in the country.”
There are rumors that more colleges will be added in 2017 as the Follow Your TART campaign continues to expand.
Lets just hope for our taste buds sake that Nestle skips on making a University of Michigan gummie, there is no way that one would taste good.