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People are cancelling their Disney+ subscription after price rises to more than $21 a month

One person has even cancelled after seven years

Daisy Phillipson
24th September 2026, 16:50
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It appears Disney+ may experience a fresh wave of cancellations after it raised its prices for the fourth year in a row, with many subscribers saying they’re now quitting the streaming service for good. 

On Wednesday, September 23, reports emerged that the standalone Disney+ Premium plan, which doesn’t have ads, is rising from $18.99 to $21.49 per month, up 13%. The cheaper ad-supported option has also gone up, albeit by a much smaller amount, from $11.99 to $12.49.

Some bundles are more expensive too, although it’s still half as much as it would cost if you subscribed to both separately. The Disney+ and Hulu bundle without ads has gone from $19.99 to $21.99 per month, while the ad-supported version remains at $12.99.

Is this the largest price hike in the world? Absolutely not. But this is now the sixth increase of its ad-free plan since 2021. Perhaps the starkest difference is how much Disney+ costs now compared to when it first launched. 

Back in November 2019, it cost $6.99 per month for the entire service without ads. The equivalent plan is now $21.49 – more than three times the original price.

Now, Disney’s streaming services are far from the only ones that have bumped up their costs in recent years. Hell, there’s even a Black Mirror episode satirising the “Streamflation” movement. 

But this latest increase appears to have been the final straw for some Disney+ subscribers. 

Disney+ subscribers are cancelling after the latest price hike

Over on X, a history of the price hikes has been circulating amid this latest announcement. In response, one person wrote, “Just cancelled my Disney+, lemme see what else I need to take off the list!” 

Another said, “Gas is high, beef is high, interest rates are high, rent and mortgages are high. Now Disney plus is going up. CANCELLED.”

Plenty of people said they already cancelled their subscription some time ago, while urging others to do the same. 

“It’s time we all cancelled Disney+ Netflix etc and watch those prices come crashing back down or see some incredible deals,” said one, while another commented, “CANCEL DISNEY PLUS ALREADY IF YOU HAVEN’T ALREADY. GEEZ.”

A third added, “When will people learn to cancel. If you don’t cancel, they will keep doing this cause they think you don’t care. Cancel your subscription and pay for physical media. One time payment and you never pay again.”

Over on Reddit, the conversation is much the same. One former subscriber even said they have cancelled after seven years with the app. 

“I’ve been a subscriber since I was last a student. When Disney+ first came out it cost me ~$12 a month to bundle Hulu, ESPN, and Spotify. It was great,” they explained. 

Just Cancelled After 7 Years (price and ads > value)
byu/CreLoxSwag inDisneyPlus

“However, over time Disney has dropped Spotify. They’ve added ads even though I’m paying. They’ve reduced the access I get on ESPN. They’ve also hiked the price twice in the past year. For what? Literally nothing.

“In taking inventory of the streaming services I use, I realized I only really use this for ESPN. I’d rather spend my $ supporting a local business for games I can’t get OTA. So after 7 years I’m saying goodbye to Disney+. So long and thanks for all the childhood memories!”

It’s currently unclear just how many people have dropped out since the latest announcement. 

Disney has defended its pricing changes, with a spokesperson telling TechRadar, “While competitors have raised prices by an average of 13% this year, we are keeping the price of our most popular bundle unchanged and have increased our standalone ad-supported offerings by just 4%.

“We continue to significantly invest in enhancements to Disney+ – new technology, features, and personalization. These improvements continue to strengthen the value we deliver to subscribers and will culminate in the one app experience later this year.”

Film Shrine has reached out to Disney for further comment. 

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Featured image credit: Disney/Pixar