Why is everyone so obsessed with the Kardashians?

We break it down

When you hear the word “Kardashian” most people will immediately think of a family of dumb spoiled girls with multiple sex tapes and divorces. However, the Kardashian sisters have transformed their name into a multi-million dollar empire.

Whether you have an opinion about the family, though my guess is you have a strong opinion either way, you know who the Kardasians are.

But what exactly is it that has made the family a household name? What is the draw and allure of a bunch of uneducated girls who wear too much makeup? Let’s break it down to see:

Their reality show

Unless you have lived under a rock the last nine years, you have probably heard about a little show called “Keeping Up With the Kardashians”. Your parents may call it garbage, your friends may call it a waste of time, but to anyone who has actually sat down and watched multiple episodes of it, you cannot help but admit that through the stupidity and the blatant unrealistic dramatization, it is entertaining to say the least.

Much like any reality show, it is entertaining because it is not happening to you. No matter the circumstances, the girls always find themselves in the most bizarre shenanigans with their famous friends, spending thousands of dollars in a moment’s notice for their own entertainment. The fact that their show has been on air since 2007 means that people are still watching, no matter how bad it may be. Viewers have been able to follow the lives of this family for the past nine years and we have watched them start from the bottom to the very, very peak of their fame now.

Their products

Too frequently are people only persuaded to purchase an item because it has been featured on or being used by one of the Kardashians. Though it is normally a subconscious decision, it is still in the back of one’s mind when actually buying something. The Kardashians have helped shape what the beauty industry is today from their us of contour kits, waist trainers, eyebrow definition, lip kits, smoky eye look, and more.

Kylie Jenner, the youngest of the sisters and daughter to Kris and Caitlin Jenner, recently came out with a line of her own lip glosses that sell out within minutes of being restocked. Kourtney, Kim, and Khloe have also come out with fragrance and clothing lines that have all been very successful.

Recently, the sisters have each created an app for themselves that allows its users an inside look into their lives on an even more personal level than thought possible. By investing in their products, you are also investing in the brand name that is “The Kardashians”.

Their famous affiliations

The inception of the Kardashian fame, believe it or not, happened even before Kim’s notorious sex tape. Before Kim was even associated with Ray-J she was an assistant to Paris Hilton. Whether it be their famous NBA/NFL playing husbands or their best friends who just so happen to be the highest possible people on the celebrity A-list, the Kardashians surround themselves with other influential celebrities that only increase their popularity as well as enhances the everyday person to not only want to them but also want to be friends with them.

Their wealth

It may seem like a shallow response, but it is impossible to ignore the fact that the Kardashians are one of the richest families in the entertainment industry. Their net worths are last reported were:

Kim Kardashian – $85 million

Kourtney Kardashian – $20 million

Khloe Kardashian – $20 million

Kendall Jenner – $12 million

Kylie Jenner – $10 million

With their brand name continually growing, those numbers will only continue to rise. Kim, after news of her husband Kanye West being $53 million surfaced, tweeted: “Sorry I’m late to the party guys I was busy cashing my 80 million video game check & transferring 53 million into our joint account”. And that just about shut everyone up.

Their family

Whether or not you think anything this is real or not, there is no denying that they are a ride or die family. With a family that has the amount of intense drama that this family does, especially within the last few years, it shows a certain side of resilience in the strength of their bond. Each member of the family never says anything bad about one another publicly and will always support one another no matter what their endeavors may be. Even though there are way too many of them to keep straight, the larger the family, the more arms to catch you when you fall.

Their influence

The simple fact that you are even reading this article right now shows and proves that the Kardashians have an influence over people. They are interesting in the fact that they are always planning something to out do themselves and keep everyone interested. They hold an influence over their viewers and people who aspire to be like them.

UT Austin