OPINION: USC’s Instagram account is trash compared to those of other schools

Aesthetic is everything

In this day and age, Instagram aesthetic is everything. And while USC has a lot to offer, it is definitely lacking in the Instagram department.

Image may contain: Trademark, Logo

USC has one of the most scenic campuses in the country, but the official USC Instagram (@uscedu) manages to make it look extremely unappealing. Not for nothing, but with a $5.1 billion endowment, you’d think USC could take the time, money, and effort to make their Instagram posts look like they were taken on something slightly better than an iPhone 4.

It's been so nice on campus, you have to relax in a hammock. #socallife

A post shared by USC (@uscedu) on Feb 1, 2018 at 5:19pm PST

Surf's up on campus. #SurfOn #hangten ✌️???

A post shared by USC (@uscedu) on Mar 15, 2018 at 3:28pm PDT

If you don't think these look bad enough on their own, compare them to some of the Instagram posts of other universities.

It’s Friday and we are looking the part! ???☀️ #umiami

A post shared by University of Miami (@univmiami) on Apr 6, 2018 at 8:35am PDT

☀️ + ? = a perfect day. #Cornell #CornellSummer

A post shared by Cornell University (@cornelluniversity) on Jun 22, 2017 at 1:33pm PDT

Somehow, even the individual USC schools have a much stronger Instagram game than the official USC account. Looks like someone needs to be promoted.

Mornings at Annenberg… Welcome back from Spring Break! ? #ascj

A post shared by USC Annenberg (@uscannenberg) on Mar 19, 2018 at 8:17am PDT

Oh hello spring! ? #usc #trojans #spring #laweather

A post shared by USC Price (@uscprice) on Mar 27, 2018 at 3:19pm PDT

Us USC students definitely know what a good Instagram is. Tragically, it seems like our school doesn't.

University of Southern California instagram USC instagram