Uni Sports Stars Earn More

A recent study conducted by the Sport Industry Research Centre at Sheffield Hallam University has found that, on average, graduates who played sport at university earned £5,824 (18%) MORE than those who did not.

The survey, which was commissioned on behalf of BUCS (British Universities & Colleges Sport) included data on nearly 6,000 students and showed a clear link between higher earning potential and the participation in sport.

Furthermore, 27% of non-sport playing graduates had experienced a period of unemployment during their career, compared to just 21% of those who had played sport.

Involvement in sport makes a real, measurable and positive impact not just on the student experience, but also on life beyond higher education.

Simon Shibli, co-director of the Sport Industry Research Centre

In addition to the research gathered from graduates, the survey also looked at graduate recruiting companies. Of the 112 companies who were included, 94% stated that in potential employees there was a ‘clear link’ between participating in sport at university, and the valuable skills and strengths required.

In a challenging economic climate, employers increasingly require candidates to demonstrate achievements beyond academic ability – key attributes such as team work, communication skills and leadership that can be developed through sport make a student stand out.

Karen Rothery, chief executive of BUCS