Lost in Transition: Discovering the perfect winter coat

Road-testing a minimalist classic with a wander through East London

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Every year we’re blighted with the ultimate winter headache. 

Is it those deadlines approaching ever closer? Pavements a little bit too icy?

No, it’s finding the perfect winter coat to take you from day to night – and let’s face it, this is the one item that you’re not going to scrimp on.

While tempting, nineties vintage from eBay  just means grim, moth-eaten Astraka jackets. Nobody needs that shit.

Our go-to coat style transcends seasons: a minimalist wool coat suits everyone and goes with everything.

To illustrate the progression of the ideal coat from before sunset to before midnight, we follow Bella as she takes us on an excursion around East London.