Cardiff is one of the top UK unis for students with sugar daddies

There are almost 400 ‘sugar babies’ at the University of South Wales


A sugar daddy app claims that almost a quarter of a million UK students have registered to use their services – and the University of South Wales has the third highest number of new sign ups in the UK.

wade-sugarBrandon Wade, founder of Seeking Arrangement, with his girlfriend Tanya

The company, Seeking Arrangement hooks up wealthy men with young women who can earn up to £2,000 per month by going for drinks and dinner. The app promises to provide women with the opportunity to, “experience a luxurious lifestyle and meet wealthy people on a regular basis.” Some women are often bought gifts or given money to help with their student life style.

There are an estimated 225,000 student sugar babies in the UK, this year the company received 208 new sign ups from USW alone, giving USW a total  of 378 students who use the service. This is a 122% increase of students using the company’s services compared to 2015.

USW beat both The University of Cambridge and the University of Nottingham in terms of the number of new sign ups in 2016. People who sign up with their uni email address are given free premium membership meaning they can find potential relationships with a sugar daddy for free.

Angela Jacob Bermudo, European Spokesperson for SeekingArrangement said: “This trend has really caught on in the UK. Most students hear about SeekingArrangement, and this lifestyle from other students who have used it.”