Street Style: Anti-Normcore

The word “Normcore” has done well in recent months. 

According to web analysts, it was one of the top neologisms to be pumped through search engines this year. If you’ve not heard of the expression, that might be because you’re lolling contendedly within the trend it describes – you’re normal, basically, and are in arguably pleasant company.

Despite the word allegedly describing people who don’t go in for extremes – who wear denim as opposed to leather, converse not heels, mascara not blusher – normcore has become linked with some pretty non-normal figure(heads).

Undisputed queen of these is Kate Middleton, with her nude nail polish, fun-yum hair and sensible breton. Mother of normcore is Emma Thompson (circa Love Actually, familiarity itself in a khaki skirt and tangle of freckle-faced brood). Prince of normcore is Ben Fogle off-air, a Boden lord of affable rationality, interested in parsley, his wife, their new bathroom, the BBC, Everest, brunch, sarnies, M&S, teatime.

Still. Normcore can be dull. Wearing attract clothing can provoke sensible thoughts and sensible people. Here are some Cambridge normcore rebels, coring the trend of its dull, health-bringing pips.

Excellent denim

Schoolgirl sharp

The holy trinity

Flawless

Shiny caps

Effortlessly de-glooms it with the sunnies

Perfect summer shoes

Power couple

For more of Leaf’s magical, sartorial creations, try out her blog.