Is Itchy Feet’s latest campaign sexist?

Itchy Feet is getting students to promote their infamous ‘Drunk Women Deserve Jail’ event on campus.

Feminist Itchy Feet Jailhouse Rock Marketing Prison Sexist

Itchy Feet stationed three female students on Woodland Road today and dressed them up in prison uniform to sell tickets for the Jailhouse Rock night on Friday.

Last month, Itchy Feet released their ‘Drunk Women Deserve Jail’ poster on Facebook and stuck it up in various uni locations, including the ASS library.

Three female students delpoyed by Itchy Feet to promote their sexist club night

Three female students delpoyed by Itchy Feet to promote their sexist club night

The posters sparked an online frenzy but Itchy Feet were undeterred, shamelessly writing on their Facebook page:  “That’s right… DRUNK WOMEN DESERVE JAIL.”

And with just four days to go, the club night company is STILL pedalling their “sexist” marketing ploy.

Itchy Feet has been shamelessly pedalling their sexist marketing ploy on Facebook

Shameless marketing from Itchy Feet on Facebook

An Itchy Feet representative says: “It’s definitely not meant to be sexist.  It’s an event predominantly enjoyed by women.  We’re just targeting markets. “

The girls on Woodland Road today were delighted with their job.  They were joined by two male students and told us other students had been deployed to promote the event elsewhere on campus throughout the day.

Delighted 1st- & 2nd-Year students promoting for the scandalous Itchy Feet

Delighted 1st- & 2nd-Year students promoting for the scandalous Itchy Feet