How did milking get this massive?

Not Safe for the Library: Pepsi and porn site Brazzers are the latest to join in on the Newcastle-born craze.

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Just when you thought it was finished, milking has made it to the most watched TV event in the world.

Cola giants Pepsi joined the craze when they included milking in an advert during last night’s Superbowl.

The minute-long clip – believed to cost £2.5 million – sees a tubby student pouring the full four pints on his head at a rowdy house party.

Milking – invented by Newcastle students and discovered by The Tab – went global last term, sparking hundreds of imitations.

Meanwhile filth merchants Brazzers, widely seen as the Pepsi of the porn industry, have produced a milking tribute of their own.

Starring Nikki Sexx, the x-rated vid is entitled Nikki Milkshake.

Reluctantly The Tab cannot link to such muck, but here’s a taster:

The most bizarre copycat yet