Everything you need to know about Birmingham’s new LUSH store

Birmingham now has the largest LUSH store in the world!


Everyone's favourite scent, skin, and bath emporium, LUSH, has opened the doors to its New Street store, meaning Birmingham now houses the largest LUSH store in the world.

Complete with exclusive products ranging from bath bombs to lipsticks to perfumes; a spa with a host of aromatherapy treatments; and make up artists on hand to give you the makeover of your dreams, New Street just got a lot more tempting.

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Not a want, but a need

The store joins London in being the only two stores to offer the full range of LUSH make up, including solid foundations, multi-use concealer sticks, and solid highlighters. The opening is just in time for the nationwide launch of the new range of lipsticks, offering over forty shades including reds, greiges, and nudes. We were particularly impressed by the solid foundations, which felt more like moisturisers and blended perfectly!

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Learning all about the foundations and taking advantage of makeovers

We were lucky enough to try out the makeovers being offered in store, getting first looks at the brand new products (such as the Snow Fairy highlighter, our favourite) exclusive to the Birmingham store.

And if you're feeling especially boujie, the spa boasts an extensive list of treatments and experiences, ranging from fairy tale themed to synaesthesia. The spa is completed by a Scandinavian vibe, and also offers efficient Fresh Facials, lasting just half an hour.

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How can something so serene be located on busy New Street?

The new LUSH store is located at 143-144 New Street, and opens today, the 7th December.