Is this the worst video ever made?

Loughborough SU’s cringe inducing sing-a-long is worse than words can describe. Watch it!

| UPDATED

Scroll to the bottom to watch the most cringe video ever made.

The Loughborough Student Union (LSU) has posted a video so cringe-inducing you might want to watch some torture porn afterwards just to chill out.

Claiming they’re having “a bit of fun after work”, the four minute clip sees students maraud around the union building “singing” their own rendition of Naughty Boy’s La La La.

The altered lyrics, delivered flatly by the exec team, promise students “the time of their life” if they get involved with the SU. It really has to be seen to be believed.

Choice lines include: “shake your bu-ck-e-e-e-t” and “there’s loads for you to do at LSU”.

The tragic sabbs invite viewers to try activities like “DJ cocktail, salsa, skydiving” (sic) and to “gain some professional experience in media”.

Users on Reddit have already branded it “the worst YouTube video ever made.”

Speaking to The Epinal, Union President Josh Hurrell explained: “Unfortunately, this video has gathered a few negative comments. It is meant to be taken as a joke however I fear people think we are being serious.

“We use it for a memory game during the fresher presentations and it was well received during the presentations and at the international induction events that we played it at. Out of context it doesn’t seem to have the same effect.”

Lufbra may have won BUCS for the last 33 years…but if this is what that looks like, we’d take silver every time. WATCH IT:

Facebook binned beheading videos…and yet YouTube let this abomination stay up?

UPDATE: Sadly, due to a copyright claim, the YouTube video now has no sound. Luckily, The Tab has sourced the audio track and you can listen to it here: