Ekin-Su reveals huge collab with Oh Polly which is the retailer’s biggest deal ever

‘It’s a real pinch me moment’

Love Island 2022 winner Ekin-Su Cülcüloğlu has confirmed her huge brand deal with Oh Polly, and some pictures of her collab with the retailer have been shared. The deal is said to be the biggest the brand has ever done, and the biggest deal with a Love Island contestant of all time.

Ekin-Su wore Oh Polly items over 30 times during her time in the villa, so a lot of items in her new collection reflect the style she had on the show. Oh Polly has described the deal as its “biggest brand collaboration yet” and Ekin-Su has said this is “a real pinch me moment.” The deal is reportedly worth well over £1million.

Ekin-Su for Oh Polly

via photographer Owen DeValk for Oh Polly

Ekin-Su has recently been in LA completing a series of photo shoots with the brand, and you guessed it, she looks incredible. Speaking of it all, Ekin-Su said: “I’m am so excited to be teaming up with Oh Polly. They are a brand I have been a huge fan of for years and which I wore countless times within the Love Island villa.

“It’s a real pinch me moment and we’ve already been working extremely hard on projects which I can’t wait to reveal. I am over the moon to be working alongside Oh Polly and am beyond excited to see the public wearing my collections – watch this space!”

Oh Polly added: “We’re absolutely thrilled to be teaming up with Ekin-Su and look forward to bringing her vision to life over the coming months. The Oh Polly x Ekin-Su partnership will without a doubt be our biggest yet and we can’t wait to unveil what we’ve got in the pipeline.

“Known for turning heads and going after exactly what she wants, Ekin-Su showcased her love for Oh Polly, Bo+Tee and Neena Swim throughout this year’s Love Island, so we immediately knew it was the perfect match. Her confident and outgoing personality, paired with her undeniable eye for style, aligns seamlessly with the Oh Polly brand and we’re so proud to have her on board.”

Ekin-Su for Oh Polly

via photographer Owen DeValk for Oh Polly

The full Oh Polly x Ekin-Su debut collection will be available at www.ohpolly.com from September 15th.

When the deal was first rumoured, a source told The Sun: “After speaking with all the major fashion brands Ekin-Su wanted to work with a brand that aligned her own values of sustainability and therefore decided against signing to a fast fashion brand. She’s the most in demand Love Island star ever.”

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Featured image via photographer Owen DeValk for Oh Polly.