Ekin-Su has just signed the *biggest* fashion deal in the history of Love Island

Ekin-Su Cülcüloğlu, the Love Island 2022 winner, has just signed a fashion deal worth over £1 million to be the new face of Oh Polly.

A source told The Sun: “After speaking with all the major fashion brands Ekin-Su wanted to work with a brand that aligned her own values of sustainability and therefore decided against signing to a fast fashion brand. She’s the most in demand Love Island star ever.”

In this year’s Love Island season, Oh Polly was the most popular brand worn by the Islanders. Over 100 items appeared on screen, 27 of them just worn by Ekin-Su alone. Tasha wore 13 items and then Danica wore 11.

Brand experts predicted Ekin-Su’s earnings whilst she was on the show, one prediction said she could surpass Molly-Mae Hague.

via Instagram @ekinsuofficial

A source said when it comes to Ekin-Su and Davide getting a spin-off show, “there’s a pretty well-trodden path for Love Island winners. Over the past seven series it’s the usual fast fashion, drugstore make-up and then, of course, teeth whitening and protein shakes.”

They continued: “Only Molly-Mae has really and truly broken that mould but even she ended up finding a home at a High Street fashion brand, Pretty Little Thing, albeit on a £250,000 salary.

“Ekin’s appeal to brands appears to have gone way beyond all that. It’s not just clothing brands, but big, global corporate brands that want to work with her. She’s going to be a very, very busy girl.”

Yesterday The Sun reported Gemma Owen was offered nearly a £1 million deal with PrettyLittleThing. And just today Tasha confirmed she had the first brand deal of the season with becoming Ebay’s first ever pre-loved ambassador. It’s wild how much our Love Island 2022 girlies are killing it.

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