Everything you need to know about Kathryn Burn’s My Everyday Pyjamas business

Kathryn Burn is finalist in The Apprentice 2022 but her business, My Everyday Pyjamas, has recently come under fire for selling her products at double the price compared to other retailers like ASOS and Missguided who make near identical ones for less money.

Before getting any kind of investment, 29-year-old Kathryn sent out 80,000 pieces on her own after importing the stock from China. In her business plan to Lord Sugar, Kathryn insisted she created all of her own designs but her interviewer Linda Plant had other ideas.

During the interviews last week Linda pulled out a pair of pyjamas and asked Kathryn whether she designed the prints herself which Kathryn then denied. Linda then called Kathryn out on her business plan and pretty much said she wasn’t unique. So savage.

A spokesperson from My Everyday Pyjamas told The Sun: “As a small business we pride ourselves on offering high quality, ethically-sourced, matching pyjama sets for customers at a competitive price.”

On the business’ website, it says back in 2018 Kathryn was living in Australia and planned to go back home to the UK for Christmas. She wanted to buy matching pyjamas for everyone but realised there was nowhere to buy them. So that’s when she developed her sister company My Christmas Pyjamas. Six weeks later the company went live.

Then one year later My Christmas Pyjamas was altered to include pets and that’s when Kathryn had the brain wave of having pyjamas all year round, not just at Christmas. You can see their website and read up on Kathryn’s pyjama journey here.

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