Ranked: The Made in Chelsea cast members who can make the most money on Instagram

As if they need any more money


The Made in Chelsea cast are easily some of the richest people on reality TV thanks to their impressive family wealth and their influencer careers.

And being an influencer pays well. Some of the Made in Chelsea cast are raking it in on Instagram thanks to sponsored posts promoting products to their millions of followers. But who earns the most from these adverts?

Thinkmoney analysed the Instagram accounts of the most popular Made in Chelsea cast members to work out how much they were all earning per sponsored post. The top cast member makes over £4,000 for a single sponsored post on Instagram and the rest are all earning between £2,000 and £3,000 for their posts.

These are the top 10 Made in Chelsea cast members who can make the most money on Instagram:

10. Sophie Hermann

via Instagram @xxsophiehermannxx

Estimated earnings per post: £1,975.75

Kicking off the top 10 is current Made in Chelsea cast member Sophie Hermann who could earn nearly £2,000 for a sponsored Instagram post.

Sophie has nearly 600,000 followers on Instagram and whilst she posts regularly she doesn’t usually do a lot of adverts or sponsored posts. Instead it’s usually just flames pictures of her and her mates having a good time.

9. Oliver Proudlock

via Instagram @proudlock

Estimated earnings per post: £2,393.13

Next up is Proudlock who has recently launched his own rosé wine which looks boujie as hell. Proudlock could earn over £2,000 for an Instagram post promoting things to his 687,000 followers.

Proudlock often promotes his own businesses on his page but also does sponsored posts for brands such as Galaxy, Deliveroo and Cadbury.

8. Spencer Matthews

via Instagram @spencermatthews

Estimated earnings per post: £2,559.38

Made in Chelsea legend Spencer Matthews could earn just over £2,500 per sponsored post thanks to his impressive Instagram following of 735,000 people.

Though he could make a lot per post, Spencer rarely does adverts on his Instagram. Instead he is often promoting his own low alcohol brand called Clean Co.

7. Steph Pratt

via Instagram @officialstephpratt

Estimated earnings per post: £2,799.13

Spencer’s ex Steph Pratt could earn nearly £2,800 per sponsored post if she wanted to promote things to her 804,000 Instagram followers.

However Steph actually doesn’t post that much on Instagram which is surprising for someone who was in two of the biggest reality TV shows going.

6. Lucy Watson

via Instagram @lucywatson

Estimated earnings per post: £2,884.88

Lucy Watson will always be in the Made in Chelsea hall of fame, however recently she’s really tried to become an influencer, adopting a very specific aesthetic for her Instagram.

It’s clearly working as she has over 1 million followers who she can promote things to and get paid £2,884.88 per post for.

Lucy currently does sponsored posts for a number of vegan beauty products and is a partner with Alpro.

5. Louise Thompson

via Instagram @louise.thompson

Estimated earnings per post: £2,902.38

Starting the top five off is Louise Thompson who could earn nearly £3,000 per Instagram post thanks to her 1.2 million followers.

Louise is pretty used to doing sponsored posts for brands such as Coast, Pandora, Zoflora, Sky and many more. And now she’s announced her pregnancy Louise will be able to make even more money from baby products.

4. Sam Thompson

via Instagram @samthompson

Estimated earnings per post: £3,177.13

The Thompson siblings are rolling in the sponsored advert cash with Sam Thompson estimated to make over £3,000 per post.

If you’ve ever been on Sam’s Instagram you’ll know it’s more like a TikTok as he frequently shares videos to his 1.3 million followers.

However he does the occasional sponsored post for brands such as Flipz, Subway, Sky and Snickers.

3. Millie Mackintosh

via Instagram @milliemackintosh

Millie Mackintosh is a Made in Chelsea legend who has managed to make a super successful career as an influencer since leaving the show.

She can earn over £3,000 per sponsored post by promoting things to her 1.4 million followers. After the birth of her and Hugo’s daughter Sienna, she’s been able to expand the brands she works with.

Over the recent months Millie has done adverts for brands such as Coast, Sloggi, Oasis and Lindex.

2. Binky Felstead

via Instagram @binkyfelstead

Estimated earnings per post: 

Binky is everyone’s favourite from Made in Chelsea and she can earn nearly £3,500 per sponsored post.

Recently Binky has been doing sponsored posts for some big brands like Hello Fresh, Coast and Lego. She’s been promoting their products to her 1.4 million followers.

1. Toff

via Instagram @georgiatoffolo

Estimated earnings per post: £4,184.25

The Made in Chelsea cast member who can make the most from their Instagram following is Toff who can earn an insane £4,184.25 per sponsored post thanks to her impressive following of 1.8 million people.

Toff has cultivated her big following thanks to appearances on Made in Chelsea, I’m A Celebrity and her work as an author.

Recently Toff has done paid partnerships with brands such as Cadbury, Dermalogica and Vital Proteins.

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