The John Lewis Christmas advert is out and I am weeping

I LOVE CHRISTMAS


The John Lewis Christmas ad 2019 had been released, and the retailer has outdone itself.

Featuring Excitable Edgar, the clumsy dragon, the John Lewis ad is a heartwarming tale of a dragon who learns not to ruin Christmas.

As per, the music is yet another tear-jerking cover. Dan Smith from Bastille has recorded a (you guessed it) stripped-down piano and strings version of Can't Fight This Feeling by REO Speedwagon.

Watch the John Lewis Christmas ad 2019 YouTube version:

If you can't be bothered to watch that – maybe you're busy or just dead inside – here's a Match of the Day-style highlights package.

The advert is really cute. Excitable Edgar is accompanied by Ruby. As they're walking into town, the cute dragon melts a snowman with his dragon fire.

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Then, whilst Ruby's baking, Edgar manages to get over-excited and melt an ice rink with his fire, leaving this poor villager half-submerged.

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As the village gets ready for Christmas, Ruby has wrapped Edgar in a scarf to stop him going full firestarter on the fairytale village's Yuletide preparations.

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Disaster is averted as the townsfolk successfully unveil their (frankly quite garish) Christmas tree. But nobody counted on Edgar's ears.

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He sets a few things on fire, gets doused in water by two heroic bucket-carrying villagers, then goes into hiding. Ruby doesn't know what to do with herself.

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Enter: the magical power of Christmas. Ruby gives Edgar a gift to lure him out of hiding. His eyes light up. It isn't dragon poison like he feared. The two have a perfect scheme.

Ruby enters the village's Christmas dinner, fails to play the trumpet, and so makes way for Edgar.

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Everyone absolutely shits themselves, but it's time for the big reveal. Edgar has finally put his powers to use for good. He's carrying a Christmas pudding.

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The song reaches an emotional crescendo. The village simpletons go wild. Excitable Edgar is redeemed. I LOVE CHRISTMAS.

As ever when something crams so much emotion into two and a half minutes, there's always more fun facts.

10 year old Ruby had to do the performance alongside a stick, which was then replaced with the full CGI Edgar.

In fact it's a joint effort between John Lewis and Waitrose, which is sure to delight upmarket retail stans.

Craig Inglis, customer director at John Lewis, said: "It started from a spark of an idea – a little dragon's excitement about Christmas – and became the story of how someone goes the extra mile for their best friend to give just the right gift.

"It's a funny, heart-warming story that will resonate with our customers as they seek out the perfect gifts for their loved ones this Christmas."

Ever the middle-class hustlers, John Lewis is even selling Excitable Edgar toys. Kris Jenner could never.

To be honest, this has blown those Robert Dyas and Aldi adverts out of the water.

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