PrettyLittleThing is selling swimwear you can’t wear in water
It’s for ‘poolside posing only’, obviously
A vital function of swimwear is that you can wear it in water. That's why it's called SWIMwear, right? Apparently not, because PrettyLittleThing is selling bikinis and swimming costumes that you can't actually wear in water, claiming the items are for "poolside posing only".
To add to this, some of the items cost up to £60. SIXTY British pounds for some pictures and maybe the odd compliment from someone round the pool. Obviously, customers are mad.
One customer's tweet about her bikini has gone viral. She ordered a bikini for £60, then found she couldn't wear it in water because the dye was transferring so much. She said: "Be cautious when buying SWIMwear from @OfficialPLT this summer because it’s only for “poolside posing” and they’ll still charge you £60 a set, absolutely laughable".
— Alisha (@Princrastinate) May 16, 2019
In the tweet she attaches screenshots of a conversation which appears to be between her and PrettyLittleThing customer service. She says: "I love the bikini, I just don't know how to stop the dye from running everywhere when it's in water, just doesn't seem normal to me".
The response from PrettyLittleThing appears to say: "Great to hear you love the bikini but on the website it does say that the set shouldn't be worn in water and the colour may transfer".
The tweet also attaches a screenshot from the website where the item description reads: "Poolside posing only".
According to the Daily Mail, a spokesperson for the brand said: "PrettyLittleThing does advise customers on the styles which we do not recommend be worn for swimming.
"These are highlighted as 'poolside posing' only and are designed for day/evening wear holiday dressing/poolside posing. If customers are unsure, our customer service team are available to advise further on which styles cannot be worn for swimming."