New Balance praised Donald Trump, so people are burning their trainers

In one of the weirdest alliances in political history, sneaker brand New Balance have publicly come out in support of Donald Trump – and people aren’t happy.

The label, who have previously complained about Obama’s Trans-Pacific free trade agreement, tweeted their support for the president-elect this morning.

The support was revealed by Wall Street Journal reporter Sara Germano, who tweeted that New Balance had said: “”The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction.”

New Balance: "The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction"

— Sara Germano (@germanotes) November 9, 2016

Now, in response, people are burning and binning their trainers in protest – posting pictures of them setting fire to their New Balance shoes online.

@SoleCollector @newbalance good to know. I made a little bonfire tonight 🙂 pic.twitter.com/yOdCTbQgac

— skreetware (@milftears) November 10, 2016

@SoleCollector ??@newbalance pic.twitter.com/65wQ69grvq

— MA$E (@_deehKING) November 10, 2016

@SoleCollector @newbalance pic.twitter.com/r3j6sXsdAP

— Jon Targaryen (@tbrooks__) November 10, 2016

@SoleCollector @newbalance pic.twitter.com/DAtVuN5Qnp

— austin (@uglytrashboy) November 10, 2016

Since the controversy started, New Balance have posted a statement on their Twitter.

pic.twitter.com/biUiwFkNzS

— New Balance (@newbalance) November 10, 2016

Roll on 2017.