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The rise and rise of the FYIAH photo
It stands for ‘fuck you, I’m hot’
How many times have you created a convoluted excuse for sharing an absolute fire photo of yourself? It’s summer and opportunities for the perfect profile picture, the ultimate advertisement of how all-round-great you are, are endless, but you’re afraid to post it outright, because people might think you’re conceited (god forbid). What follows is a frustrating charade of convincing a friend to upload it as part of a “oh my god so fun” album and wait until you’re tagged, or creating a painfully obvious, painstakingly curated back story for the photo so nobody can judge you.
Why bother?
There’s no real reason for this pic to be here I just like itWhy not just embrace it and post it and let the likes roll in and indulge in some well-deserved self love? Recently, blog Man Repeller coined the best term for the struggle and pleasure of posting pics like these: the fuck you I’m hot photo (or FYIAH). Man Repeller’s Amelia Diamond identifies the practice as a perfect form of payback for showing off to an ex: “According to Beyoncé, the best revenge is your paper. And since social media impressions are this generation’s truest form of currency, that middle finger of yours is now worth at least a million bucks”. But it can be more than that. Basically, it’s the perfect excuse to ditch the excuses, to say fuck off, fuck you, I look great.
Eleni Mitzali, Journalist
I spent the day lounging on this T-Swiftesque swan and dammit my ass looks great in this photo. I made my mom take at least 10 of them so it’s only fair to her they get shared. I don’t give a fuck about much and the last thing is going to be about posting a sexy photo.
Erica Spaeth, University of Pittsburgh
I took this photo because I’ve worked hard to be as fit as I am and getting fitter. Yes, my butt is very visible. Yes, I have a “thick” physique. But you know what? I love myself, and I love this photo.
Ru Chulkova, University of Sussex
I had been up for nearly 48 hours writing my dissertation last minute obv. I was about to hand it in and went to pee on the way, and (since everyone was posting pics with theirs) I decided to pose with my babe topless, in the toilet, naturally.
Layla Faruque, Manchester Metropolitan University
This is an absolute shameless selfie but my friend did my makeup for me and it looked amazing and she is a makeup artist so I wanted to promote her work. Look at that pout – oh my god, great.
Zoe Weaver, Ohio State University
Hayley Gola, UConn
Jennie Gale, Journalist
Lydia Baxter, Cardiff University
Want us to feature your FYIAH photo? Send it to [email protected], and we’ll add you in.