{"id":35957,"date":"2025-10-15T13:30:44","date_gmt":"2025-10-15T12:30:44","guid":{"rendered":"https:\/\/realitytvshrine.com\/?p=35957"},"modified":"2025-10-15T13:30:44","modified_gmt":"2025-10-15T12:30:44","slug":"the-whopping-amount-of-money-whitney-rose-lost-when-her-business-failed-is-actually-insane","status":"publish","type":"post","link":"https:\/\/thetab.com\/realityshrine\/2025\/10\/15\/the-whopping-amount-of-money-whitney-rose-lost-when-her-business-failed-is-actually-insane\/","title":{"rendered":"The whopping amount of money Whitney Rose lost when her business failed is actually insane"},"content":{"rendered":"<p>There&#8217;s nothing better than when reality stars bring their vulnerabilities to the table, and this season of <a href=\"https:\/\/realitytvshrine.com\/2025\/09\/17\/we-asked-ai-to-rank-the-real-housewives-of-salt-lake-city-cast-by-messiness-and-its-so-shady\/\">The Real Housewives of Salt Lake City<\/a> sees Whitney Rose doing just that.<\/p>\n<p>Early on in season six, Whitney gets candid about the fact that one of her businesses &#8220;tanked,&#8221; and it turns out she wasn&#8217;t over-egging it. During an episode of Watch What Happens Live With Andy Cohen, she reveals the whopping six figure sum that went down the drain when her business failed.<\/p>\n<h2>Whitney said Wild Rose Beauty &#8216;tanked&#8217;<\/h2>\n<p><iframe loading=\"lazy\" title=\"How Much Money Did Whitney Rose Lose From Wild Rose Beauty?! | WWHL\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_fmBondLzqQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>During <a href=\"https:\/\/realitytvshrine.com\/2025\/09\/25\/heather-gay-just-savagely-slated-her-ex-on-real-housewives-of-salt-lake-city-but-who-is-he\/\">RHOSLC<\/a>, Whitney told her fellow cast members: &#8220;I had to fire 30 employees\u2026 I failed at something that I was really excited about that started as a massive success.&#8221;<\/p>\n<p>Whitney\u2019s entrepreneurial journey began with Iris + Beau, a skincare line she launched in 2017. In 2020, she rebranded it to Wild Rose Beauty, aiming for a fresh start.<\/p>\n<p>But despite her best efforts, the brand couldn\u2019t keep up, leading to its quiet shutdown. Not one to give up, Whitney co-founded S\u014dl People, a wellness-focused company, in 2024. However, that venture also faced challenges, with reports of poor sales and financial difficulties.<\/p>\n<p>Speaking on the\u00a0<a href=\"https:\/\/realitytvshrine.com\/2025\/01\/21\/all-the-former-real-housewives-who-either-cut-ties-or-have-ongoing-drama-with-bravo\/\">Bravo<\/a> show, Whitney said she\u2019s no stranger to &#8220;the ebbs and flows of business.&#8221; But with this business, it just failed entirely. She said: &#8220;We\u2019re talking millions\u2026 thousands of customers.&#8221; Whitney went on to add how she felt she &#8220;failed all her employees, her customers, and her family\u2026\u201d adding: \u201cAnd now we have nothing.&#8221;<\/p>\n<p>Then, during Watch What Happens Live, she disclosed the insane amount of money she actually lost. Andy Cohen asked: &#8220;Over $100,000?&#8221; and Whitney replied: &#8220;Yes.&#8221;<\/p>\n<p>He continued to ask: &#8220;Over $300,000?&#8221; Whitney went on to say she lost &#8220;over $500,000,&#8221; but added: &#8220;Do you know what&#8217;s beautiful? I have multiple streams of income, I have Prism, I have a lot of other things, so I&#8217;m fine.&#8221;<\/p>\n<h2>Whitney&#8217;s now relaunched the brand<\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DOt-McsDu56\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DOt-McsDu56\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DOt-McsDu56\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Whitney Rose (@whitneywildrose)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Things appeared to hit an all-time low for Whitney when her <a href=\"https:\/\/realitytvshrine.com\/2025\/09\/18\/whitney-rose-speaks-out-after-admitting-her-business-failed-on-real-housewives-of-salt-lake-city\/\">business failed<\/a>.<\/p>\n<p>But, per a recent Instagram post, the Real Housewives star has flipped the whole thing on its head and only went and launched Wild Rose Beauty again!<\/p>\n<p>She wrote in her post: &#8220;\u2026For those who have seen the Season 6 premiere of #RHOSLC you learned that I recently have been through a lot with a business venture failing. The venture was tied to my skincare brand @thewildrosebeauty As hard as it is to admit failure on such a public level it was liberating to speak my truth\u2026&#8221;<\/p>\n<p>&#8220;Wild Rose Beauty proudly announces that Whitney Rose, the original founder, visionary, and face of the brand, has officially reclaimed full ownership,&#8221; she said.<\/p>\n<p>&#8220;As of today, Wild Rose Beauty is no longer affiliated with any former partners or outside ownership groups, ushering in a new era of independence, authenticity, and innovation.&#8221;<\/p>\n<p>Whitney <a href=\"https:\/\/www.prnewswire.com\/news-releases\/whitney-rose-reclaims-ownership-of-wild-rose-beauty-302558593.html\" target=\"_blank\" rel=\"noopener\">continued<\/a>: \u201cThis relaunch is deeply personal to me; it\u2019s about reconnecting with what I originally set out to create: a beauty brand that empowers, uplifts, and celebrates authenticity. Wild Rose Beauty has always been about more than skincare; it\u2019s about creating routines that help people feel beautiful inside and out.&#8221;<\/p>\n<p class=\"p1\"><i>For all the latest reality TV cast member news, scandals, gossip and updates \u2013 like\u00a0<\/i><a href=\"https:\/\/realitytvshrine.com\/\"><span class=\"s1\"><b><i>Reality Shrine<\/i><\/b><\/span><\/a><i>\u00a0on\u00a0<\/i><a href=\"https:\/\/www.facebook.com\/realityshrineofficial?rdid=TzQu2kEd2cUqU4rD&amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F14zX5cKubf%2F#\"><span class=\"s1\"><b><i>Facebook<\/i><\/b><\/span><\/a><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re talking six figures<\/p>\n","protected":false},"author":249734210,"featured_media":35966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1358],"tags":[1552,2005,1599],"class_list":["post-35957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bravo","tag-real-housewives","tag-the-real-housewives-of-salt-lake-city"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/realitytvshrine.com\/realityshrine\/2025\/10\/15\/the-whopping-amount-of-money-whitney-rose-lost-when-her-business-failed-is-actually-insane\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"The whopping amount of money Whitney Rose lost when her business failed is actually 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