{"id":33354,"date":"2025-09-18T13:21:54","date_gmt":"2025-09-18T12:21:54","guid":{"rendered":"https:\/\/realitytvshrine.com\/?p=33354"},"modified":"2025-09-18T13:21:54","modified_gmt":"2025-09-18T12:21:54","slug":"kim-kardashians-wildly-successful-brand-was-once-at-the-centre-of-a-huge-global-scandal","status":"publish","type":"post","link":"https:\/\/thetab.com\/realityshrine\/2025\/09\/18\/kim-kardashians-wildly-successful-brand-was-once-at-the-centre-of-a-huge-global-scandal\/","title":{"rendered":"Kim Kardashian&#8217;s wildly successful brand was once at the centre of a huge global scandal"},"content":{"rendered":"<p data-start=\"183\" data-end=\"702\">If you think of <a href=\"https:\/\/realitytvshrine.com\/2025\/09\/15\/kim-kardashians-latest-career-move-is-set-to-cause-a-nightmare-for-panicking-kris-jenner\/\">Kim Kardashian<\/a> today, chances are Skims instantly comes to mind. The reality star-turned-business mogul has built one of the most recognisable shapewear and loungewear brands on the planet, and it seems like everyone from your best friend to A-list celebs is obsessed with it.<\/p>\n<p data-start=\"183\" data-end=\"702\">But Skims didn\u2019t always have such a smooth journey to the top. In fact, when Kim first launched the idea back in 2019, she found herself in the middle of a major global controversy that had a lot of people totally offended and the internet absolutely fuming.<\/p>\n<p data-start=\"183\" data-end=\"702\">Let\u2019s take a look back at how Skims went from scandal to smashing success.<\/p>\n<h2 data-start=\"787\" data-end=\"825\">The 2019 Kimono scandal explained<\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BzIjXc8g9VR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BzIjXc8g9VR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BzIjXc8g9VR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Kim Kardashian (@kimkardashian)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p data-start=\"827\" data-end=\"1142\">Back in June 2019, Kim announced the launch of her shapewear line, except it wasn\u2019t called Skims. Nope, the original name was &#8216;Kimono&#8217;, and the branding leaned heavily into Kim\u2019s personal stamp (as in Kim + kimono = Kimono). But what she might&#8217;ve thought was a clever play on words quickly blew up in her face.<\/p>\n<p data-start=\"1144\" data-end=\"1539\">The backlash was immediate and fierce. A kimono, of course, isn\u2019t just a fashion word, it\u2019s a traditional Japanese garment with centuries of cultural and historical significance. People accused Kim of cultural appropriation, disrespect, and trying to trademark something that deeply belonged to another culture. Even the mayor of Kyoto publicly reached out, per <a href=\"https:\/\/qz.com\/quartzy\/1656086\/japanese-mayor-writes-to-kkw-about-her-kimono-shapewear-brand\" target=\"_blank\" rel=\"noopener\">Quartz<\/a>, urging her to reconsider the name.<\/p>\n<p data-start=\"1541\" data-end=\"1805\">On social media, it was chaos. Twitter and Instagram lit up with angry comments, and people were keen to call Kim out. Many felt it was yet another example of celebrities profiting from cultures they weren\u2019t a part of, and the pressure mounted fast.<\/p>\n<p data-start=\"1807\" data-end=\"2082\">To her credit, Kim listened. She issued a statement acknowledging the backlash, per <a href=\"https:\/\/www.nytimes.com\/2019\/06\/27\/fashion\/kim-kardashian-west-kimono-cultural-appropriation.html\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a>, saying her &#8220;intention was never to disrespect Japanese culture.&#8221; Shortly after, she announced a total rebrand. The name Kimono was scrapped, and just like that, <a href=\"https:\/\/realitytvshrine.com\/2025\/09\/05\/kim-kardashian-has-messed-up-again-as-skims-gets-called-out-for-unrealistic-body-types\/\">SKIMS<\/a> was born.<\/p>\n<p data-start=\"2084\" data-end=\"2269\">It was a turning point. While the controversy was messy at the time, the rebrand actually gave Kim the chance to redefine the company and launch it in a more thoughtful way.<\/p>\n<h2 data-start=\"2276\" data-end=\"2313\">Skims is wildly successful<\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DOWxG5KEssj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DOWxG5KEssj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DOWxG5KEssj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by SKIMS (@skims)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p data-start=\"2276\" data-end=\"2313\">Fast forward to today, and Skims is nothing short of a phenomenon. After its official launch in September 2019, the brand sold out within minutes, raking in a jaw-dropping $2 million in just ten minutes. And that was just the beginning.<\/p>\n<p data-start=\"2558\" data-end=\"2919\">By 2022, the company\u2019s valuation had skyrocketed to over $3.2 billion, and Skims has since made well over $4 million in sales. What started as shapewear quickly expanded into loungewear, underwear, swimwear, and even men\u2019s collections. With collaborations ranging from Fendi to the NBA, Skims has become more than a brand, it\u2019s a lifestyle at this point.<\/p>\n<p data-start=\"2921\" data-end=\"3258\">Kim\u2019s savvy marketing has a lot to do with it. Instead of just relying on celebrity endorsements, she leaned into inclusivity, offering a wide range of shades and sizes that catered to women who often felt ignored by traditional shapewear brands. The message was clear, Skims wasn\u2019t about hiding your body; it was about celebrating it!<\/p>\n<p data-start=\"3260\" data-end=\"3554\">It also helps that Kim has one of the biggest platforms in the world. With millions of followers across social media, every campaign gets instant attention. Add in the fact that celebs like <a href=\"https:\/\/realitytvshrine.com\/2025\/05\/29\/kylie-jenner-and-hailey-bieber-are-both-totally-minted-but-who-is-actually-the-richest\/\">Hailey Bieber<\/a>, SZA, and even Oprah have been spotted in Kim&#8217;s garms, and the brand basically markets itself.<\/p>\n<p data-start=\"3556\" data-end=\"3873\">Skims is now positioned as one of the most valuable celebrity-founded companies ever, putting Kim firmly in the league of serious entrepreneurs.<\/p>\n<p data-start=\"3556\" data-end=\"3873\">These days, the brand reps 6.8 million Instagram followers. If influencing feeds and selling out online wasn\u2019t enough, Skims is stepping into brick-and-mortar in a big way. The shapewear company just opened its first store in Las Vegas, located at the Forum Shops on the Vegas Strip, per the <a href=\"https:\/\/www.reviewjournal.com\/business\/kim-kardashians-skims-opens-1st-store-in-las-vegas-3462007\/\" target=\"_blank\" rel=\"noopener\">Las Vegas Review Journal<\/a>.<\/p>\n<p class=\"p1\"><i>For all the latest reality TV cast member news, scandals, gossip and updates \u2013 like\u00a0<\/i><a href=\"https:\/\/realitytvshrine.com\/\"><span class=\"s1\"><b><i>Reality Shrine<\/i><\/b><\/span><\/a><i>\u00a0on\u00a0<\/i><a href=\"https:\/\/www.facebook.com\/realityshrineofficial?rdid=TzQu2kEd2cUqU4rD&amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F14zX5cKubf%2F#\"><span class=\"s1\"><b><i>Facebook<\/i><\/b><\/span><\/a><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s now raked in over four million dollars<\/p>\n","protected":false},"author":249734210,"featured_media":33355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1358],"tags":[1755,1360],"class_list":["post-33354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-kim-kardashian","tag-the-kardashians"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/realitytvshrine.com\/realityshrine\/2025\/09\/18\/kim-kardashians-wildly-successful-brand-was-once-at-the-centre-of-a-huge-global-scandal\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Kim Kardashian&#8217;s wildly successful brand was once at the centre of a huge global scandal","url":"http:\/\/thetab.com\/realityshrine\/2025\/09\/18\/kim-kardashians-wildly-successful-brand-was-once-at-the-centre-of-a-huge-global-scandal\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/thetab.com\/realityshrine\/2025\/09\/18\/kim-kardashians-wildly-successful-brand-was-once-at-the-centre-of-a-huge-global-scandal\/"},"thumbnailUrl":"https:\/\/cdn.realitytvshrine.com\/uploads\/2025\/09\/Shrine-2025-09-18T172406.589-150x150.png","image":{"@type":"ImageObject","url":"https:\/\/cdn.realitytvshrine.com\/uploads\/2025\/09\/Shrine-2025-09-18T172406.589.png"},"articleSection":"News","author":[{"@type":"Person","name":"Helen Williams"}],"creator":["Helen Williams"],"publisher":{"@type":"Organization","name":"Reality Shrine","logo":"https:\/\/realitytvshrine.com\/wp-content\/uploads\/2025\/02\/cropped-mX3_1x3z.png"},"keywords":["kim kardashian","the kardashians"],"dateCreated":"2025-09-18T12:21:54Z","datePublished":"2025-09-18T12:21:54Z","dateModified":"2025-09-18T12:21:54Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Kim Kardashian&#8217;s wildly successful brand was once at the centre of a huge global scandal\",\"url\":\"http:\\\/\\\/thetab.com\\\/realityshrine\\\/2025\\\/09\\\/18\\\/kim-kardashians-wildly-successful-brand-was-once-at-the-centre-of-a-huge-global-scandal\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/thetab.com\\\/realityshrine\\\/2025\\\/09\\\/18\\\/kim-kardashians-wildly-successful-brand-was-once-at-the-centre-of-a-huge-global-scandal\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.realitytvshrine.com\\\/uploads\\\/2025\\\/09\\\/Shrine-2025-09-18T172406.589-150x150.png\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/cdn.realitytvshrine.com\\\/uploads\\\/2025\\\/09\\\/Shrine-2025-09-18T172406.589.png\"},\"articleSection\":\"News\",\"author\":[{\"@type\":\"Person\",\"name\":\"Helen Williams\"}],\"creator\":[\"Helen Williams\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Reality Shrine\",\"logo\":\"https:\\\/\\\/realitytvshrine.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cropped-mX3_1x3z.png\"},\"keywords\":[\"kim kardashian\",\"the kardashians\"],\"dateCreated\":\"2025-09-18T12:21:54Z\",\"datePublished\":\"2025-09-18T12:21:54Z\",\"dateModified\":\"2025-09-18T12:21:54Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/realitytvshrine.com\/p.js"},"_links":{"self":[{"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/posts\/33354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/users\/249734210"}],"replies":[{"embeddable":true,"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/comments?post=33354"}],"version-history":[{"count":9,"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/posts\/33354\/revisions"}],"predecessor-version":[{"id":33364,"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/posts\/33354\/revisions\/33364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/media\/33355"}],"wp:attachment":[{"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/media?parent=33354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/categories?post=33354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thetab.com\/realityshrine\/wp-json\/wp\/v2\/tags?post=33354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}