{"id":33307,"date":"2025-09-18T11:59:37","date_gmt":"2025-09-18T10:59:37","guid":{"rendered":"https:\/\/realitytvshrine.com\/?p=33307"},"modified":"2025-09-18T12:06:41","modified_gmt":"2025-09-18T11:06:41","slug":"whitney-rose-speaks-out-after-admitting-her-business-failed-on-real-housewives-of-salt-lake-city","status":"publish","type":"post","link":"https:\/\/thetab.com\/realityshrine\/2025\/09\/18\/whitney-rose-speaks-out-after-admitting-her-business-failed-on-real-housewives-of-salt-lake-city\/","title":{"rendered":"Whitney Rose speaks out after admitting her business failed on Real Housewives of Salt Lake City"},"content":{"rendered":"<p>OK, for anyone who didn&#8217;t manage to catch the season six premiere of <a href=\"https:\/\/realitytvshrine.com\/2025\/09\/17\/we-asked-ai-to-rank-the-real-housewives-of-salt-lake-city-cast-by-messiness-and-its-so-shady\/\">The Real Housewives of Salt Lake City<\/a>, there was a whole lot of drama going down! Whitney Rose just dropped a major bombshell that has everyone talking.<\/p>\n<p>Sitting around a campfire with the gals, she confessed that her business venture with hubby Justin Rose didn&#8217;t just stumble, it tanked. Yep, we&#8217;re talking about a full-blown failure. Now, she&#8217;s clarifying the situation even more in a new Instagram post.<\/p>\n<h2>Whitney admitted her business failed<\/h2>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Whitney&#8217;s opening up about her business. <a href=\"https:\/\/twitter.com\/hashtag\/RHOSLC?src=hash&amp;ref_src=twsrc%5Etfw\">#RHOSLC<\/a> <a href=\"https:\/\/t.co\/VoBJAMuVg6\">pic.twitter.com\/VoBJAMuVg6<\/a><\/p>\n<p>\u2014 Bravo (@BravoTV) <a href=\"https:\/\/twitter.com\/BravoTV\/status\/1968119212897137049?ref_src=twsrc%5Etfw\">September 17, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>During The Real Housewives of Salt Lake City season six episode one, Whitney emotionally details how a business she really wanted to work, totally &#8220;tanked.&#8221; Speaking to the group, she explained: &#8220;I had to fire 30 employees&#8230; I failed at something that I was really excited about that started as a massive success.&#8221;<\/p>\n<p>Whitney&#8217;s entrepreneurial journey began with Iris + Beau, a skincare line she launched in 2017. In 2020, she rebranded it to Wild Rose Beauty, aiming for a fresh start.<\/p>\n<p>But despite her best efforts, the brand couldn&#8217;t keep up, leading to its quiet shutdown. Not one to give up, Whitney co-founded S\u014dl People, a wellness-focused company, in 2024. However, that venture also faced challenges, with reports of poor sales and financial difficulties.<\/p>\n<p>Speaking on the <a href=\"https:\/\/realitytvshrine.com\/2025\/01\/21\/all-the-former-real-housewives-who-either-cut-ties-or-have-ongoing-drama-with-bravo\/\">Bravo<\/a> show, Whitney said she&#8217;s no stranger to &#8220;the ebbs and flows of business.&#8221; But with this business, it just failed entirely. She said: &#8220;We&#8217;re talking millions&#8230; thousands of customers.&#8221; Whitney went on to add how she felt she &#8220;failed all her employees, her customers, and her family&#8230;&#8221; adding: &#8220;And now we have nothing.&#8221;<\/p>\n<h2>Wait, Whitney&#8217;s bouncing back!?<\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DOt-McsDu56\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DOt-McsDu56\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DOt-McsDu56\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Whitney Rose (@whitneywildrose)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Whitney exclaimed on <a href=\"https:\/\/realitytvshrine.com\/2025\/03\/12\/all-the-crazy-evidence-lisa-barlow-isnt-returning-to-rhoslc-after-removing-show-from-bio\/\">RHOSLC<\/a> that she was super emotional about letting a ton of people down with her business failure. She also said there are &#8220;TikTokkers who want to get famous off her failure.&#8221; But, in a new Instagram post, it looks like the Salt Lake queen is bouncing back better than ever. Her friends are congratulating her in the comments as she explains: &#8220;Wild Rose Beauty is back!&#8221;<\/p>\n<p>Whitney wrote: &#8220;&#8230;For those who have seen the Season 6 premiere of #RHOSLC you learned that I recently have been through a lot with a business venture failing. The venture was tied to my skincare brand @thewildrosebeauty As hard as it is to admit failure on such a public level it was liberating to speak my truth&#8230;&#8221;<\/p>\n<p>Per Whitney&#8217;s slider post, she&#8217;s now relaunching and has &#8220;reclaimed full ownership&#8221; of the brand.<\/p>\n<p>&#8220;Wild Rose Beauty proudly announces that Whitney Rose, the original founder, visionary, and face of the brand, has officially reclaimed full ownership. As of today, Wild Rose Beauty is no longer affiliated with any former partners or outside ownership groups, ushering in a new era of independence, authenticity, and innovation.&#8221;<\/p>\n<p>Whitney <a href=\"https:\/\/www.prnewswire.com\/news-releases\/whitney-rose-reclaims-ownership-of-wild-rose-beauty-302558593.html\" target=\"_blank\" rel=\"noopener\">said<\/a>: &#8220;This relaunch is deeply personal to me, it&#8217;s about reconnecting with what I originally set out to create: a beauty brand that empowers, uplifts, and celebrates authenticity. Wild Rose Beauty has always been about more than skincare, it&#8217;s about creating routines that help people feel beautiful inside and out.&#8221;<\/p>\n<p class=\"p1\"><i>For all the latest reality TV cast member news, scandals, gossip and updates \u2013 like\u00a0<\/i><a href=\"https:\/\/realitytvshrine.com\/\"><span class=\"s1\"><b><i>Reality Shrine<\/i><\/b><\/span><\/a><i>\u00a0on\u00a0<\/i><a href=\"https:\/\/www.facebook.com\/realityshrineofficial?rdid=TzQu2kEd2cUqU4rD&amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F14zX5cKubf%2F#\"><span class=\"s1\"><b><i>Facebook<\/i><\/b><\/span><\/a><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It totally &#8216;tanked&#8217;<\/p>\n","protected":false},"author":249734210,"featured_media":33346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1358],"tags":[2005,1599],"class_list":["post-33307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-real-housewives","tag-the-real-housewives-of-salt-lake-city"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/realitytvshrine.com\/realityshrine\/2025\/09\/18\/whitney-rose-speaks-out-after-admitting-her-business-failed-on-real-housewives-of-salt-lake-city\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Whitney Rose speaks out after admitting her business failed on Real Housewives of Salt Lake 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